Marketing állások, munkák márka- és termékmenedzser kategóriában

• Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
• Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
• Build and manage a living, searchable, and version-controlled repository for insights

• Manage the delivery of all contractual rights for each partner within your remit, ensuring world-class execution across events, digital platforms, broadcast, reporting and hospitality.
• Management of team members to ensure the highest level of partnership delivery across all verticals.

• Main contact with suppliers and distributors.
• Negotiation of purchase prices and discounts.
• Weekly stock management, re-ordering quantities.
• Overall HW lifecycle management up to sell-out activities.
• Decide on accessories set-up in Salt’s 100 Stores.
• Organise sales incentives and special actions.

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

• Develop and deliver global educational programs and materials (live and digital).
• Support planning and execution of international scientific initiatives (e.g. advisory boards, expert meetings).
• Coordinate adaptation of global materials for affiliates, ensuring scientific accuracy and brand alignment.

• Develop strategies for existing and new product portfolios, including market analysis to identify opportunities for innovation
• Analyze market trends and customer needs to inform pricing strategies and target markets

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

• Take ownership of device pricing for both B2C and B2B service subscriptions.
• Manage and optimise subscriber acquisition and retention costs.
• Lead and implement indirect channel device strategy and action plans.
• Conduct competitive benchmarks and deliver ad-hoc analyses.

Develop annual / quarterly partner marketing plans aligned with overall business objectives, including budget management....

• Define sales, pricing and product strategy in coordination with Managing Director and Sales Leader to improve LG’s position in the Swiss market
• Manage and analyze marketing budget
• Develop sales forecast by product and by channel; manage inventory and plan production and shipment accordingly

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

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• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)