Technischer manager állások, munkák márka- és termékmenedzser kategóriában

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

• Take ownership of device pricing for both B2C and B2B service subscriptions.
• Manage and optimise subscriber acquisition and retention costs.
• Lead and implement indirect channel device strategy and action plans.
• Conduct competitive benchmarks and deliver ad-hoc analyses.

• Implement annual strategic and operational plans for DEPA & ELRO.
• Monitor market trends and competitive landscape.
• Support new product launches and manage lifecycle.
• Collaborate with sales team to achieve business objectives.
• Execute marketing campaigns and organize events.

You define and implement pricing and promotional strategies to drive growth, revenue, and market share within diverse customer segments including Enterprise/Key Accounts, Resellers, and Domain Investors...

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

Developing a comprehensive understanding of the lawyers and clients in Germany and globally in order to drive strategic priorities, including client engagement and relationship building...

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...