Tesztmérnök it állások, munkák márka- és termékmenedzser kategóriában

Develop value propositions and messaging for AI-enabled GI (Gastrointestinal) diagnostics and clinical workflow solutions Create distributor and clinician-facing sales tools (brochures, pitch decks, objection handling, etc.) Prepare launch assets for GI congresses, digital health events, webinars...

• Support the development of technical proposals to carriers for transmission infrastructure–related solutions.
• Prepare draft quotations/technical proposals based on tender requirements or customer requirements.

• Ensure that our global love brands are in local consumers mind, heart and home
• Understand different target audiences, how to reach them and fulfill their needs
• Monitor and analyze business results (Nielsen, and internal data) with recommendation for actions to drive brand growth

Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of the global Cough & Cold strategy across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance....

• Drive and develop e-commerce and digital marketing activities
• Analyze KPIs and performance data to optimize campaigns and conversion
• Identify trends and opportunities in digital channels
• Coordinate internal teams (Brand, Sales, IT, Design) and external partners

• Main contact with suppliers and distributors.
• Negotiation of purchase prices and discounts.
• Weekly stock management, re-ordering quantities.
• Overall HW lifecycle management up to sell-out activities.
• Decide on accessories set-up in Salt’s 100 Stores.
• Organise sales incentives and special actions.

• Manage the delivery of all contractual rights for each partner within your remit, ensuring world-class execution across events, digital platforms, broadcast, reporting and hospitality.
• Management of team members to ensure the highest level of partnership delivery across all verticals.

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

• You have nearly finished your studies or have already completed a Bachelor's or master's degree in Business administration, Marketing, Communication, Media Studies, or a related field.
• Fluency in both German and English completes your profile perfectly.

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

• Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
• Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
• Build and manage a living, searchable, and version-controlled repository for insights

• Develop strategies for existing and new product portfolios, including market analysis to identify opportunities for innovation
• Analyze market trends and customer needs to inform pricing strategies and target markets

• Lead global marketing and product launch plans to drive adoption
• Conduct market research and identify new opportunities
• Execute integrated campaigns that create awareness and demand
• Build relationships with KOLs and support sales teams
• Collaborate with cross-functional teams to align strategies

• Develop and deliver global educational programs and materials (live and digital).
• Support planning and execution of international scientific initiatives (e.g. advisory boards, expert meetings).
• Coordinate adaptation of global materials for affiliates, ensuring scientific accuracy and brand alignment.

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

Develop annual / quarterly partner marketing plans aligned with overall business objectives, including budget management....

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.