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• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends

Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule)....

• You act as a dedicated brand champion, educating and engaging both internal and external teams and stakeholders.
• You support advocacy and “Last-Three-Feet” concept and tool development, including the creation of integrated brand planning toolkits and ensuring their adoption in the market.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full....

• Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value.
• Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences.

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives....

Develop & Execute Avantor's VWR portfolio strategy to take market share including, yet not limited to, further penetration of existing products, new product introductions (proprietary ), new supplier acquisition, product line expansion, new market penetration, and expansion in existing customer...