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• Coordinate all marketing tools to maximize market share and commercial contribution for the assigned models while respecting brand image objectives
• Lead all necessary actions for new model launches, drive life cycle planning

Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging....

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....