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Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• Develop and execute targeted outbound sales campaigns to generate high-quality leads and opportunities.
• Collaborate with the sales team to align messaging, identify ideal customer profiles, and optimise lead nurturing tactics.

• Turn customer and market insights into thought leadership, content, and demand-generating formats
• Analyze labor market, product, and competitive data to identify trends and differentiation potential

Head of Marketing (m/w/d) Head of Marketing (m/w/d) Focus on brand, growth and rebuilding marketing around AI You own brand, demand and marketing's contribution to revenue. You translate company strategy into a plan that prioritises rather than lists, and then you run it. You take over a motivated...

• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends

Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule)....

• You act as a dedicated brand champion, educating and engaging both internal and external teams and stakeholders.
• You support advocacy and “Last-Three-Feet” concept and tool development, including the creation of integrated brand planning toolkits and ensuring their adoption in the market.

Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full....