Data állások, munkák márka- és termékmenedzser kategóriában

• Create and continuously maintain optical product master data in the SAP system
• Execute new product introductions (creation, testing, coordination with relevant departments, go-live)
• Prepare and implement price changes
• Create reports, analyses, and other documentation

• Support the creation of a clear communication path with the client and contribute to maintaining a high standard of collaboration.
• Keep regular daily contact with the client to provide updates on project progress and results.

• Leading the strategic planning process, building brand strategies, platforms and pipelines that deliver growth aligned with business strategy.
• Reviewing and optimising the Own brand range to ensure the brand strategy and acrchitecture is executed consistently across the region.

• Ensure that our global love brands are in local consumers mind, heart and home
• Understand different target audiences, how to reach them and fulfill their needs
• Monitor and analyze business results (Nielsen, and internal data) with recommendation for actions to drive brand growth

• Present and promote Krka’s brands and Krka with effective marketing skills
• Propose, prepare and develop marketing strategies and tactics for brands and ensure their implementation through regular controls and evaluation

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

• Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
• Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
• Build and manage a living, searchable, and version-controlled repository for insights

STRATEGIC LEADERSHIP & COMMERCIAL OWNERSHIP Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Act as the senior commercial advocate, shaping competitive positioning and third-party distribution...

• Drive and develop e-commerce and digital marketing activities
• Analyze KPIs and performance data to optimize campaigns and conversion
• Identify trends and opportunities in digital channels
• Coordinate internal teams (Brand, Sales, IT, Design) and external partners

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

• Main contact with suppliers and distributors.
• Negotiation of purchase prices and discounts.
• Weekly stock management, re-ordering quantities.
• Overall HW lifecycle management up to sell-out activities.
• Decide on accessories set-up in Salt’s 100 Stores.
• Organise sales incentives and special actions.

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.