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Planning and optimizing paid media campaigns end-to-end to strengthen the company’s digital presence and ensure campaigns deliver the best possible results...

Mérési keretrendszer és specifikáció kidolgozása a digitális felületeken (web, webshop, mobilalkalmazás) Google Analytics 4-re, önállóan vagy külső partnerrel együttműködve, hogy a mérések pontosan támogassák az üzleti döntéseket és fejlesztéseket...

Integrálás adatforrások és fejlesztés adatbetöltési folyamatok a vállalat új Data Lakehouse platformján, hogy az üzleti területek naprakész és megbízható adatokhoz jussanak...

Monitoring channel performance and driving improvement actions across both frontline and supporting functions, ensuring that teams consistently deliver strong results and adapt quickly to challenges...

Leading the preparation, evaluation, and governance of business cases for strategic initiatives, ensuring robust financial analysis, risk assessment, and clear investment recommendations...

• Translating the company's commercial and digital strategy into actionable digital sales initiatives
• Owning and monitoring the digital share of B2C commercial results
• Shaping and maintaining the digital sales roadmap in alignment with business priorities

Designing, developing, and evaluating machine learning models on complex telecom and retail data to transform high-volume datasets into production-ready solutions such as churn prediction models to drive retention offers or point-of-sale fraud models to cut first-payment defaults...

Defining customer lifecycle strategies across acquisition, onboarding, development, retention, migration, and reactivation, ensuring that each stage supports customer satisfaction and business growth...