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• Definition and ownership of the vision, objectives, and roadmap for digital value streams
• Representation of customer needs and digital trends for future capability development
• Leadership of ongoing enhancements and innovation across digital streams

• Understanding and utilizing central communications strategies, guidelines, and directions to build Ford Service brand locally
• Managing budget efficiently to support aftersales and communications objectives for digital and social campaigns for Hungary and EDM operations

• Developing and executing SEO strategies aligned with product and marketing goals;
• Performing keyword research, competitive analysis, and identifying new ranking opportunities;
• Optimizing on-page elements to improve search rankings and user experience;

Grow an established segment: Own and expand SPH's existing base of university and research-agency customers; identify upsell/cross-sell opportunities across our product portfolio....