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Monitoring channel performance and driving improvement actions across both frontline and supporting functions, ensuring that teams consistently deliver strong results and adapt quickly to challenges...

Leading the preparation, evaluation, and governance of business cases for strategic initiatives, ensuring robust financial analysis, risk assessment, and clear investment recommendations...

• Translating the company's commercial and digital strategy into actionable digital sales initiatives
• Owning and monitoring the digital share of B2C commercial results
• Shaping and maintaining the digital sales roadmap in alignment with business priorities

Designing, developing, and evaluating machine learning models on complex telecom and retail data to transform high-volume datasets into production-ready solutions such as churn prediction models to drive retention offers or point-of-sale fraud models to cut first-payment defaults...

Defining customer lifecycle strategies across acquisition, onboarding, development, retention, migration, and reactivation, ensuring that each stage supports customer satisfaction and business growth...