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• Plan, coordinate, and manage the operational execution of marketing campaigns
• Coordinate online marketing campaigns and digital campaign implementation
• Monitor campaign performance, conversion rates, and target achievements

• Research, configure, and test AI tools including Claude, Gemini, Zapier, and n8n to improve the GTM stack
• Build proof-of-concepts for AI-driven lead research, automated email drafting, meeting summarization, and information hand-offs

• Development of West region portfolio plans aligned to business priorities and market context
• Preparation and maintenance of market and metro plans for priority West markets
• Translation of business ambition into practical real estate choices across portfolios

• Campaign and project ownership from briefing to evaluation
• Content and editorial leadership as editor-in-chief for FreeMove communications
• Digital marketing and CRM management including HubSpot workflows and LinkedIn presence
• Community engagement and event support including FreeMove Summit and webinars

• Design lean and efficient operational structures for collaboration across factories and countries
• Collaboration with regional sales team to develop competitive bid strategies and optimized business models

• Writing system tests
• Executing system tests
• Evaluating system tests
• Writing integration tests
• Executing integration tests
• Updating integration tests
• Taking part in E2E testing
• Cooperating with teams from partner systems
• Managing regression tests
• Reviewing tests
• Writing documentation
• Log analysis

• Development and execution of strategic territory plans for new service revenue generation and market penetration
• Proactive identification, targeting, and engagement of prospective customers through outbound activities

• Ownership of sales and marketing automation technology solution in the Global Digital Hub
• Execution of digital marketing technology projects
• Following and improving existing processes and procedures
• Identification of opportunities and gaps on projects

• Primary adviser on sales force effectiveness topics
• Ownership of segmentation and targeting cycles, customer universe and route-to-market updates
• Design and governance of the sales incentive plan including target setting, rules, settlement and performance monitoring

• Architect and implement scalable AI/ML solutions on Azure or GCP
• Design and build AI solutions for sales use cases such as automated RFP/RFI ingestion, classification, and response generation
• Design and build AI solutions for intelligent document understanding