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• Translating the company's commercial and digital strategy into actionable digital sales initiatives
• Owning and monitoring the digital share of B2C commercial results
• Shaping and maintaining the digital sales roadmap in alignment with business priorities

Leading the preparation, evaluation, and governance of business cases for strategic initiatives, ensuring robust financial analysis, risk assessment, and clear investment recommendations...

Defining customer lifecycle strategies across acquisition, onboarding, development, retention, migration, and reactivation, ensuring that each stage supports customer satisfaction and business growth...