Information analyst állás, munka

Design and deploy advanced scoring engines for Leads and Opportunities Lead the development of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to quantify marketing ROI and guide budget allocation Develop algorithmic strategies for Value-Based Bidding (VBB) and customer acquisition...

Join a client service team for 8-10 weeks, contributing to workstreams to help solve client challenges Uncover true challenges behind a client’s strategy and create actionable plans that drive real change Work alongside clients and McKinsey colleagues combining research, data analysis, interviews,...