Strategic Marketing Manager (m/f/x)

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ZEISS
Munkavégzés helye

Németország

Munkaidő, foglalkoztatás jellege
- Teljes munkaidő
- Általános munkarend
Elvárások
- Angol középfok
- 1-3 év tapasztalat
- Főiskola

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Responsibilities

As Strategic Marketing Manager for our Refractive business, you will work closely with the entire ZEISS Refractive team to grow the Refractive business of Carl Zeiss Meditec AG. In this role, you will focus on two main areas: (I) driving success of ZEISS SMILE pro by being the interface between market requirements and HQ and translating market insights into relevant strategies, value propositions and feed innovations. (II) shaping and supporting market-aligned innovation plans for continuous growth. You will collaborate closely with the global and local organizations, particularly in growth markets, in order to address customers' needs (surgeons, clinical staff) to further drive business growth of ZEISS SMILE pro.

Your role

Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.
Development and definition of product launch plans: In constant communication with markets and product management you will act as a team and define product launch plans for workflows and products.
Steering of relevant project partners for launch campaigns: you will work with product management, communication departments and clinical regulatory stakeholders to steer and implement integrated marketing plans for global launches
Internal and external collaboration: you will work with various internal and external stakeholders to drive the successful execution of the growth plans for ZEISS SMILE pro and increase global market presence.

Requirements

Bachelor / Master's degree in Marketing, Business Administration or Science
Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or at least in Healthcare
Excellent analytical skills, data-driven mindset
Strategically oriented, with solid business acumen
Passion for Marketing & Creativity
Curious and fascinated by understanding customers and their deep motivations
Structured in thinking and acting, with proven planning and aligning skills
Strong communication skills, can easily translate ideas into inspiring presentations and visualizations, in spoken and written English (additional languages a plus)
Fluid in English and ideally German, other languages beneficial
High flexibility as well as willingness to travel internationally

Company info

Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.

Apply now! It takes less than 10 minutes.