Senior Global Brand Manager (m/w/d) Women's Health

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Bionorica SE
Munkavégzés helye

Hibrid

Munkaidő, foglalkoztatás jellege
- Teljes munkaidő
- Általános munkarend
Elvárások
- Angol középfok
- 1-3 év tapasztalat
- Középiskola

Állás elmentve

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Responsibilities

Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
Design and maintenance of brand identity, ensuring brand consistency across all channels
Responsibility for the entire brand experience throughout the product lifecycle
Conducting analysis of campaign results and consumer insights for continuous improvement
Management and maintenance of global brand books to ensure a consistent brand presence
Conducting market and consumer research to derive actionable insights
Leading the product portfolio and lifecycle management (LCM) to maximize market success
Planning and monitoring brand budgets to ensure financial efficiency
Sharing, reusing, and leading the global brand community to promote best practices
Developing and implementing strategies to increase brand awareness and attractiveness
Creating core creative ideas and campaigns to support our global brand strategy
Defining compelling brand stories based on deep consumer insights
Close collaboration with relevant country colleagues

Requirements

Completed studies in Marketing, Business Administration, or similar experience
Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
Proven track record in developing and implementing brand strategies and campaigns
Strong analytical skills and experience in conducting market research
Creativity combined with a strategic approach
Ideally first experienc with the "How Brands Grow" approach to evidence-based marketing
Ability to work in a dynamic international environment and lead cross-functional teams
Proficiency in English, both written and spoken

What we offer

A globally operating, family-owned company with a commitment to social responsibility
Flexible working time models and home office options to support work-life balance
Responsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension scheme
Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities

Company info

Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering" is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.

For our location in Neumarkt (Oberpfalz), we are looking for a creative and strategic:

Senior Global Brand Manager (m/f/d) Women's Health