Partner Marketing Manager, Retail

About the role

The Retail Partner Marketing Manager will be responsible for scaling Shopify's retail partner marketing programs across EMEA, driving co-marketing initiatives that bring Shopify's unified commerce solutions to retail merchants.

This role focuses on building scalable, one-to-many marketing programs for our growing retail partner ecosystem, working closely with retail Partner Development Managers and the Events team to accelerate partner-led demand and market expansion.

The primary focus is on achieving commercial outcomes through scalable retail partner marketing programs, enabling retail-focused partners to effectively position and sell Shopify's point-of-sale and unified commerce solutions.

What Success Looks Like

This role demands strong retail marketing expertise, an understanding of unified commerce and point-of-sale solutions, effective cross-functional collaboration, and the ability to create scalable programs that serve multiple partners simultaneously.

You will enable retail partners to successfully market Shopify solutions, with a particular focus on expanding into key European markets.

Specifically, success means:

• Launching co-marketing programs that generate qualified retail merchant leads through the partner network.
• Creating scalable, repeatable marketing campaigns and assets that multiple retail partners can activate.
• Increasing partner engagement with Marketing Development Funding (MDF) specifically for retail-focused initiatives.
• Growing Shopify's presence in retail markets through impactful partner campaigns, with particular focus on France and other key European markets.
• Enabling retail partners to effectively communicate Shopify's unified commerce value proposition.
• Building strong collaborative relationships with retail PDMs, events teams, and regional stakeholders.
• Providing data-driven insights on retail partner marketing performance and ROI.

Responsibilities

• Design and execute scalable co-marketing programs for retail-focused agency and technology partners across EMEA.
• Work closely with retail Partner Development Managers to align marketing programs with partner sales priorities and merchant needs.
• Collaborate with Event Marketing and regional teams to integrate retail partner marketing with event strategies.
• Manage marketing opportunities and provide consultative support to help retail partners drive successful campaigns.
• Develop market-specific programs and messaging, particularly for the French market and other priority regions.
• Own end-to-end execution of retail partner go-to-market programs at scale, measuring effectiveness and optimizing for ROI.
• Manage quarterly MDF budget allocation for retail partner programs.
• Use data and insights to inform retail partner marketing strategy, messaging, and campaign development.
• Enable retail partners with training, best practices, and resources to improve their marketing effectiveness.
• Work cross-functionally with Partnerships, Sales, Product, and Product Marketing teams to ensure alignment with retail go-to-market priorities.
• Track and report on marketing performance, including pipeline contribution, lead generation, and partner engagement metrics.
• Produce and deliver presentations to internal and partner audiences.