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Cég neve
Cloudpay
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Munkavégzés helye
Budapest
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Egyéb juttatások
- Cafeteria
- Egészségbiztosítás
- Élet- és balesetbiztosítás
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Munka típusa
- Teljes munkaidő
- Home office
- Alkalmazotti jogviszony
- Rugalmas munkaidő
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Elvárások
- Angol középfok
- 1-3 év tapasztalat
- Főiskola
Állás leírása
Responsibilities
- Create, deploy and optimise Paid Search, Paid Social and Display campaigns across multiple channels to support our growth marketing strategy
- Optimising paid search performance and leveraging programmatic display including keyword portfolio development, bid adjustment, testing & iterating, audience building, remarketing, ad copy creation and landing page optimisation
- Develop and execute paid social campaigns in conjunction with Campaign Managers to deliver strong engagement results
- Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
- Monitoring, tracking and evaluating PPC campaign performance, based on KPI targets including CTR, CPC, CPM, CPL and conversion rates
- Keeping up to date with PPC best practices, bid management systems, keyword development tools and digital marketing technology
- Constantly developing our digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites
- Reporting on performance to the wider Marketing Team and Stakeholders outside of the department
Requirements
- Extensive experience in performance marketing, including Paid Search, Paid Social and Programmatic Display working with 6+ figure budgets
- Demonstrable experience in driving improvements to KPIs through positive proactivity
- High level knowledge of the PPC marketing landscape, tools, vendors, and keen interest to keep track of new developments
- Deep knowledge of paid search engine advertising tools (Google, Bing) and bid management systems
- In-depth knowledge of LinkedIn advertising and other Paid Social channels (such as Youtube & Twitter)
- Excellent understanding of social ads management tools
- Experience using PPC/SEO tools such as Google Tag Manager, Google Analytics, Google Pagespeed Insights, AccuRanker, Moz, Ahrefs, SEMRush
- Proficient in MS Excel
- Commercially and growth minded, analytical and proactive
- Excellent communication skills across a variety of stakeholder levels
What we offer
- Competitive annual salary
- 20 days annual leave, plus bank holidays and statutory allowances
- Earned Wage Access (via CloudPay Now app)
- Birthday leave
- Cafeteria benefits
- Flexible remote working
- Life assurance
- Private medical insurance
- Personal and professional development opportunities
- Friendly working environment
Company info
CloudPay is an organisation of over 1,100 people united by a single purpose - to modernise the pay experience for business and people, raising the importance of pay processes beyond an operational function to become a true business advantage.
With a proud heritage of over 25 years, we are trusted to manage the pay processes of 250 global organisations, processing over 2.5 million payslips a year in 130 countries, handling over $24bn of payments in 168 currencies. We fully understand the challenges facing payroll teams and are committed to improving them.
Our integrated portfolio of payroll, funding, payments and pay on-demand solutions are delivered through a single cloud-based platform that can be deployed anywhere in the world. By unifying payroll, treasury and HCM functions and leveraging the latest technology, we can transform pay processes, making them fast and friction-free.
We're making payroll more flexible, with services that can be deployed globally, regionally and locally giving employees a choice of how they prefer to be paid - making pay a key differentiator.
And we're bringing certainty, with end-to-end compliance, always-on global data analytics and error-free automated operations, so however complex an organisation may be, payroll is one thing that can be relied on.
We're committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation.
The benefits of working at CloudPay include a competitive compensation package, career development opportunities, access to wellness resources, and a vibrant global culture.
We are looking for passionate individuals who maintain a strong desire to succeed.
CloudPay has a full-time position for a Paid Media Manager who can scale-up and drive our paid campaigns (search, social & display) activity. This is an exciting opportunity to play a key role in continually optimising and evolving our PPC digital marketing channels to deliver growth in traffic, conversions and ROI from a 6-figure budget.
The Paid Media Manager will be responsible for delivering our always-on advertising and supporting our other paid media campaigns, to drive lead generation and pipeline to our Sales funnel. As the custodian of our digital paid media advertising, you will be pivotal in ensuring we maximise our Lead Generation of customers within our Ideal Customer Profile whilst investing and divesting to maintain profitability.
This individual is required to have proven experience to significantly impact B2B marketing lead generation and conversion through the funnel by managing pay-per-click campaigns across several platforms including Google Ads, Microsoft Ads, LinkedIn, YouTube and more.
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