Marketing manager

We are looking for an exceptional Marketing Manager to lead the strategic and operational marketing agenda of Culligan Hungary.

This is a high-impact role for a strategic thinker and hands-on leader who can blend brand building with performance marketing to drive sustainable growth. You will partner closely with the local Managing Director and cross-functional teams to deliver a roadmap that aligns business goals with the power of marketing.

Key Responsibilities:
1. Develop and Execute Marketing Strategy and Roadmap (15%)
• Design and execute marketing strategies aligned with business goals
• Partner with the Managing Director and the Director Customer Experience and cross-functional teams (sales, product, operations) to activate integrated go-to-market plans
• Ensure alignment between BU needs and global marketing strategy and brand vision
2. Strengthen Brand Positioning and Visibility (15%)
• Guide innovation strategies to boost brand recognition and digital performance
• Define the Unique Value Proposition (UVP) and articulate clear product benefits for compelling storytelling
• Be the voice of the customer, embedding consumer insights into every marketing initiative
3. Drive Digital Performance and Conversion (10%)
• Lead all digital marketing efforts: SEO/SEM, email, online advertising, CRO
• Collaborate with Brand Managers to map consumer journeys and define messaging hierarchy for key segments
• Build lead generation strategies with the right marketing mix, content, and channel planning
• Transform insights into breakthrough ideas that spark relevance, conversation, and awareness
4. Own and Optimize the Marketing Budget (20%)
• Develop and manage the marketing budget with strong ROI focus
• Define and track performance KPIs, using data to inform and optimize strategies
5. Lead Portfolio Management and Innovation (10%)
• Identify market trends, consumer insights, and competitive threats
• Support Product teams in defining MVPs, product-market fit, and positioning
6. Elevate Content, Social, and Influencer Strategies (10%)
• Build content engines that fuel engagement across platforms (web, social, video, blog, etc.)
• Develop influencer and social strategies that connect with local communities and elevate the brand
7. Build and Lead an A-Player Marketing Team (20%)
• Attract, develop, and retain top talent
• Foster a culture of performance, ownership, creativity, and collaboration

Who you are
You are a strategic, driven, and versatile marketing leader with a proven ability to deliver impact in complex, fast-evolving environments. You bring a blend of strategic vision, executional excellence, and leadership maturity that defines A-Players.