Marketing Data Analyst

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.

As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth.

We are seeking a Marketing Data Analyst to support marketing stakeholders through high-quality analysis, insight generation, and reporting. This role focuses on transforming complex marketing and digital data into meaningful insights that inform decision-making, enhance campaign performance, and improve understanding of customer and account landscapes. You will work closely with business partners, maintain and develop reporting solutions, and contribute to a collaborative analytics community within VOIS.

• Manage, clean, and consolidate data from internal and external sources to ensure accuracy and usability.
• Deliver detailed analyses, reports, and dashboards that support marketing performance and campaign evaluation.
• Develop, maintain, and continuously improve campaign reporting tools and visualisations.
• Document tasks, processes, and projects to support transparency and knowledge sharing.
• Oversee and support technical user groups, including Power BI workspaces.
• Collaborate with stakeholders, business partners, and line management to identify information needs and present actionable insights.
• Deliver marketing enablement sessions to support effective use of dashboards and analytics platforms.
• Contribute to recruitment activities by participating in interviews and supporting the evaluation of practical exercises.

• An analytical professional with at least three years’ experience interpreting trends and patterns in complex datasets.
• Comfortable working with data manipulation, visualisation, and reporting techniques.
• Familiar with business intelligence platforms and confident learning new tools and concepts.
• Experienced in working with CRM systems, marketing automation tools, or social media analytics platforms.
• Knowledgeable in digital marketing, particularly campaign analytics and marketing funnels.
• Organised, with strong time management and problem-solving capabilities.
• Fluent in English, with a degree in Marketing, Economics, Statistics, or a related discipline.

• The opportunity to work with diverse marketing datasets across multiple markets and business areas.
• Exposure to a wide range of analytics tools, platforms, and stakeholders within a global organisation.
• A collaborative environment that values knowledge sharing and continuous improvement.
• The chance to influence how marketing insights are used to shape business decisions.

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