Marketing Data Analyst – Business Banking (f/m/x)

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ING Deutschland
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Responsibilities

Using your strong data skills, you analyse and develop tailored insights that improve our acquisition funnel performance for cross‑product management and support the implementation of commercial analytics in our Business Banking.
You identify, scrutinise, and interpret trends and patterns in complex datasets (both structured and unstructured text data), providing the foundation for a data‑driven strategy across all business areas of the bank.
Whether through experiments, ad‑hoc analyses, self‑service analytics or evaluation of our (digital) campaigns — you take deep dives into all aspects of marketing and sales and analyse and draw clear conclusions.
Of course, you communicate your results effectively, present them clearly and convincingly to internal stakeholders and turn them into concrete, actionable recommendations.
You also take responsibility for developing and implementing regular, standardised reports, including the scripts for data extraction and storage. This ensures that our analyses are not only thorough but also create a lasting impact.

Requirements

At least 5 years of professional experience in Marketing Analytics, Business Intelligence or a similar quantitative field
Experience in digital ecosystems, ideally in banking environment
Proven expertise in SQL, data reporting, and statistics; Python & SAS are a plus
Good knowledge of banking products and financial services
Excellent understanding of marketing and analytics platforms (e.g., Google Analytics, Adobe Analytics) and the ability to translate multi‑channel and lifecycle data into strategic insights
Very strong PowerPoint skills and the ability to communicate analytical results convincingly
Strong communication and presentation skills as well as team spirit
The ability to look outside the box and develop sustainable solutions
Fluent English, German is a plus

What we offer

Company pension plan, capital-building offers, free Deutschlandticket & bicycle leasING, company restaurant
Hybrid working: In addition to working in the office, you can also work remotely – within operational, regulatory and legal requirements.
Individualized work schedule models, sabbatical, subsidization of nursing & childcare costs
Personal budget for continuing education and development as well as health; plus, a personal budget to set up your mobile working space

Company info

The ING is Germany's third largest retail bank. Working at ING is not just a job. Working for us is a chance to make a difference. How? Because as a global bank we touch the lives of millions of people and strive to have a positive impact on our society and planet. And thanks to our start-up mentality, we stay down-to-earth, approachable and personal – an unbanky bank.

Marketing Data Analyst – Business Banking (f/m/x) in Berlin or Frankfurt

Do you tackle Big Data challenges with ease thanks to your analytical talent? Whether in presentations, communication, or SQL – you always speak the right language? And do you value a company that puts its people first? Perfect! Apply now with your CV and help us gain clarity through data.