For our customer, a global agricultural technology company based in Basel, we are seeking an individual for a temporary role starting immediately and lasting one year, as aMarketing & Commercial Strategy

Marketing & Commercial Strategy

Key Accountabilities

· Lead the development and stewardship of global brand strategies across the Weed Control portfolio, ensuring consistent brand equity growth and alignment with long-term commercial objectives.

· Drive the global positioning and value proposition of all NPIs, independently shaping brand direction and ensuring launches deliver measurable market impact.

· Embed brand strategy, customer insights, and market intelligence into cross-functional decision-making by influencing AIM teams, Marketing, Regional and Market teams.

· Guide and challenge regional and market teams to ensure global brand strategies and launch frameworks are consistently localized and executed with excellence.

· Oversee global brand governance, safeguarding adherence to brand frameworks, messaging, and portfolio architecture across all markets.

· Lead, develop and manage annual global brand budget by establishing strategic investment priorities, aligning spend allocation with markets, tracking ROI metrics, and providing quarterly performance updates to global WCo team

· Partner closely with Technical, Regulatory, and R&D teams to translate complex scientific and product information into compelling brand narratives that drive customer engagement.

· Monitor and evaluate brand performance, using global metrics and insights to optimize positioning, strengthen brand equity, and recommend enhancements.

· Champion the elevation of branding as a strategic capability within the organization, fostering cross-functional understanding and improving brand-led decision-making.

Experience & Skills

· Proven experience in brand management or marketing leadership, preferably within the crop protection, agriculture technology, or chemical industries, with a track record of delivering measurable business impact.

· Demonstrated experience leading global or regional brand strategies and product launches, including New Product Introductions (NPIs), from concept through commercialization.

· Strong familiarity with cross-functional collaboration, working closely with R&D, Technical, Regulatory, Commercial, and Supply Chain teams to integrate brand strategy into business decisions.

· Proven ability to influence senior stakeholders and drive alignment without direct authority, including engagement with executive leadership, regional managers, and external partners.

· Hands-on experience with brand governance, positioning, and messaging frameworks, ensuring global consistency while supporting localized execution.

· Previous roles of relevance include: Global/Regional Brand Manager, Marketing Manager, Portfolio Lead, Product Manager, or equivalent positions in fast-moving, technical B2B industries.

· Desirable: Experience in sustainability-focused product categories, digital marketing in technical sectors, or managing multi-market launch campaigns.

Education

• Marketing and Communications University Degree

Don't miss this great opportunity and apply today!

jid771b371pn jit0206pn jiy26pn