Digital Marketing Specialist

Digital Marketing SpecialistShape the future of sustainable textiles with us. Globally. Digitally. Impactfully.At TESTEX, we don’t just test textile certification - we help shape a more sustainable, responsible, and transparent global textile industry. With colleagues and clients all over the world, our work makes products safer, supply chains more sustainable, and brands more trustworthy. Now, we are building a new global marketing team and strategy - and this is your chance to be part of it from the beginning.If you are curious, hands-on, digitally savvy, and excited to create real impact rather than just manage campaigns, this role is for you.Your MissionAs our Digital Marketing Specialist, you will become the operational and analytical powerhouse of our marketing organization. You will design, build, and continuously improve our digital marketing ecosystem - from websites and landing pages to performance campaigns, tracking, and lead processes. Your work will directly influence how we grow, connect with customers worldwide, and accelerate sustainable innovation across the textile industry.This is not a “maintenance” role. This is a build, test, learn, and scale role. You will help create the digital backbone of a global brand.Key ResponsibilitiesDigital Platforms & CMSMaintain, enhance, and continuously optimize websites, landing pages, and micrositesEnsure high standards of performance, usability, and technical excellence across all digital touchpointsDeliver seamless, user-centric digital experiences aligned with business objectivesPerformance Marketing & Always-On CampaignsPlan, execute, manage, and continuously optimize performance marketing initiatives across platforms such as LinkedIn Ads, Google Ads, and potentially Programmatic/DV360Drive budget efficiency, conversion optimization, and scalable growthCollaborate closely with the Campaign Manager on push and lead generation campaignsSEO & Content PerformanceLead holistic SEO and content optimization efforts — technical, on-page, keyword-driven, and journey-basedAnalyze and optimize content, funnels, and conversion performance to continuously improve resultsStrengthen organic visibility and ensure sustainable inbound growthTracking, Analytics & ReportingDesign, implement, and maintain robust tracking frameworks (e.g., GA4, Tag Manager)Build and manage dashboards and standardized reporting structuresEnsure data accuracy, transparency, and actionable insights for informed decision-makingCRM & Digital Lead ProcessesSupport the development and optimization of the CRM ecosystemIntegrate campaigns, forms, and digital touchpoints with CRM systemsEnhance lead capture processes and data quality to maximize marketing effectivenessWhat You BringConfidence working with modern CMS platforms (TYPO3, AEM, WordPress or similar)Strong UX instinct for creating seamless, high-converting B2B experiencesSolid know-how in SEO, performance marketing, and digital growth tacticsHands-on mindset with tracking, analytics, and data-driven optimizationUnderstanding of sales processes and close collaboration with commercial teamsExperience connecting CRM, marketing automation, and digital channels into smart lead flowsClear communicator who can guide, train, and inspire stakeholdersAnalytical thinker, structured, reliable, and proactive with a solution-first attitudeOpen-minded, adaptable, and comfortable working in a multicultural environmentFluent in German and English; additional languages are a plusTeam player with a customer-centric mindset and strong alignment with TESTEX valuesValid work permit for Austria or SwitzerlandReady for your next meaningful challenge? Apply now and send your application to Ms. Andrea jidd563a90pn jit0207pn jiy26pn