Commercial - Marketing Specialist (CMS)

Marketing Strategy & Execution

• Define and implement quarterly commercial marketing plans, starting from objectives (“what do we want to achieve”) rather than available budgets.
• Ensure alignment with both local business priorities (BDM) and regional strategies (TMM).
• Drive execution across campaigns, partner engagement, events, PR, and digital initiatives.

Performance Measurement & Continuous Improvement

• Establish rational KPIs for all activities and track them regularly.
• Provide post-event and post-campaign evaluation (success metrics, ROI, improvement areas).
• Continuously optimize activities and update plans instead of repeating identical quarterly executions.

Budget & Fund Management

• Own the Commercial Country Marketing Fund (CMF), preparing quarterly allocation and spending plans based on defined objectives.
• Ensure investments are cost-rational, measurable, and tied directly to business outcomes.

Partner & Channel Marketing Collaboration

• Collaborate with wholesale partners’ marketing teams to drive registration and active use of the Partner Portal by their dealer networks (channel partners).
• Ensure continuous growth in the number of registered channel partners on the portal (KPI: quarterly increase until critical mass is achieved, then sustained activity levels).
• Oversee the creation and deployment of educational and enablement content on the Partner Portal, developed in collaboration with the Country Product Manager (CPM).
• Maintain direct collaboration with key account partners’ marketing teams to evaluate co-marketing opportunities, event sponsorships, and joint initiatives.
• Critically assess proposals (e.g., event participation value vs. cost) and ensure the brand’s presence is both impactful and cost-efficient.

Partner Engagement & Enablement

• Manage the strategy and content of the Partner Portal, ensuring it serves as a high-quality, continuously improving B2B platform for small and medium partners.
• Oversee the EDM (Electronic Direct Mail) strategy for partner communications, driving partner engagement and sales effectiveness.

Commercial Presence & Communication Strategy

• Own the commercial social calendar, planning when and what to communicate across social platforms in line with commercial objectives.
• Align social, PR, events, and partner portal activities into a coherent presence strategy.
• Ensure that marketing initiatives reinforce each other (e.g., PR and events driving portal logins, EDM campaigns linked with social activation).
• Maintain brand visibility through timely, relevant, and integrated communication.

Cross-functional Collaboration

• Collaborate with central marketing resources (PR, Digital Marketing, Website Admin, Graphic Designer) by coordinating requests in a timely and efficient manner.
• Act as the link between country-level needs and regional guidance.

Reporting & Analysis

• Report marketing activities, outcomes, and insights regularly to both the BDM and TMM.
• Provide evidence-based recommendations for future activities and strategies.