{"id":6733,"date":"2021-05-11T15:46:04","date_gmt":"2021-05-11T13:46:04","guid":{"rendered":"https:\/\/www.profession.hu\/hrfeed\/?p=6733"},"modified":"2021-05-11T15:46:28","modified_gmt":"2021-05-11T13:46:28","slug":"6-kihivasok-a-munkaltatoi-brandepitesben","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/6-kihivasok-a-munkaltatoi-brandepitesben\/","title":{"rendered":"6. Kih\u00edv\u00e1sok a munk\u00e1ltat\u00f3i brand\u00e9p\u00edt\u00e9sben"},"content":{"rendered":"

Ha nincs kommunik\u00e1ci\u00f3, semmi nincs<\/h3>\n

A j\u00f3l c\u00e9lzott, megfelel\u0151 tartalm\u00fa \u00e9s st\u00edlus\u00fa kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa az employer brand megszil\u00e1rd\u00edt\u00e1s\u00e1hoz. De nem csak kifel\u00e9 kell a c\u00e9gnek kommunik\u00e1lnia: a bels\u0151 p\u00e1rbesz\u00e9det is t\u00f6k\u00e9lyre kell fejleszteni.<\/p>\n

A v\u00e1llalat dolgoz\u00f3it be kell vonni, elk\u00f6telezett\u00e9 kell tenni a c\u00e9g ir\u00e1ny\u00e1ba: pontosan tudniuk kell, hogy mik a k\u00f6z\u00f6s c\u00e9ljaink, \u00e9s azt is l\u00e1tniuk kell, hogy a c\u00e9g arcaik\u00e9nt a tetteik hat\u00e1ssal vannak az \u00f6sszk\u00e9pre.<\/p>\n

Aj\u00e1nljuk figyelm\u00e9be a HR Feed-en:<\/strong><\/em>Munkav\u00e1llal\u00f3i elk\u00f6telez\u0151d\u00e9s \u2013 sokkal t\u00f6bb, mint h\u0171s\u00e9g!<\/a><\/p>\n

Hiteless\u00e9g<\/h3>\n

Egy c\u00e9g nem j\u00e1tszhatja meg mag\u00e1t \u2013 gyorsan kider\u00fcl, ha a kir\u00e1ly meztelen. <\/p>\n

 Rengeteg ember szem\u00e9lyes m\u00faltb\u00e9li tapasztalatai c\u00e1folhatj\u00e1k a hamis \u00e1ll\u00edt\u00e1sokat, r\u00e1ad\u00e1sul a jelentkez\u0151k is szinte azonnal szembes\u00fclnek vele, ha nem azt adjuk nekik, amit brand\u00fcnk \u00edg\u00e9r.<\/p>\n

 A hiteltelens\u00e9g pedig oda vezet, hogy versenyt\u00e1rsaink jav\u00e1ra vesz\u00edtj\u00fck el a tehets\u00e9get.<\/p>\n

Kin\u00e9l a kontroll?<\/h3>\n

 J\u00f3 dolog a sz\u00e9pen fel\u00e9p\u00edtett, tudatos m\u00e1rkakommunik\u00e1ci\u00f3. De ne feledkezz\u00fcnk meg arr\u00f3l, hogy ma m\u00e1r p\u00e1rbesz\u00e9dben kell gondolkodnunk. A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia t\u00e9rnyer\u00e9s\u00e9vel megv\u00e1ltoztak a kommunik\u00e1ci\u00f3s feladatok is: egy v\u00e1llalat sem rem\u00e9lheti, hogy fel\u00fcgyelheti, cenz\u00far\u00e1zhatja ezeket a fel\u00fcleteket. <\/p>\n

 A j\u00f3l kivitelezett employer branding egyik sarkk\u00f6ve, hogy \u00e9rt\u0151 m\u00f3don, \u00e1tgondoltan \u00e9s folyamatosan k\u00f6vess\u00fck, \u00e9rt\u00e9kelj\u00fck \u00e9s ir\u00e1ny\u00edtsuk a branddel kapcsolatos diskurzust, a lehet\u0151 legt\u00f6bb csatorn\u00e1n.<\/p>\n

 A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia ugyanakkor arra is j\u00f3 lehet\u0151s\u00e9get ad, hogy n\u00e9pszer\u0171s\u00edts\u00fck a brandet: ha van olyan munkat\u00e1rsunk vagy csapatunk, amely m\u00e1rkanagyk\u00f6vetk\u00e9nt er\u0151s\u00edti a m\u00e1rk\u00e1t, az ezerszer hat\u00e1sosabb lehet b\u00e1rmilyen hivatalos \u00e1ll\u00e1sfoglal\u00e1sn\u00e1l, rekl\u00e1mn\u00e1l vagy \u00e1ll\u00e1shirdet\u00e9sn\u00e9l.<\/p>\n

Aj\u00e1nljuk figyelm\u00e9be a HR Feed-en:<\/strong><\/em>A boldogs\u00e1g, mint versenyel\u0151ny<\/a><\/p>\n

A v\u00e1llalati kult\u00fara fontosabb, mint valaha<\/h3>\n

 Egy munk\u00e1ltat\u00f3i m\u00e1rka nem egyszer\u0171en egyoldal\u00fa, vizu\u00e1lis arculat: nem el\u00e9g log\u00f3t v\u00e1ltani vagy mosolyg\u00f3 dolgoz\u00f3k f\u00e9nyk\u00e9peit k\u00f6z\u00f6lni, hogy v\u00e1ltoztassunk a r\u00f3lunk kialakult k\u00e9pen.<\/p>\n

 A munkat\u00e1rsaknak meg kell \u00e9lnie azt, amit fel akarunk \u00e9p\u00edteni, \u00e9s mindenkinek, aki n\u00e1lunk dolgozik, \u00f6szt\u00f6n\u00f6sen er\u0151s\u00edtenie kell ezt a k\u00e9pet. A c\u00e9g bels\u0151 \u00e9p\u00edtkez\u00e9s\u00e9ben teh\u00e1t komoly munk\u00e1ra lesz sz\u00fcks\u00e9g.<\/p>\n

 Az employer branding komplex feladat<\/h3>\n

A m\u00e1rka fel\u00e9p\u00edt\u00e9s\u00e9hez egy komoly, elhivatott csapatra lesz sz\u00fcks\u00e9g, hiszen rengeteg munk\u00e1t k\u00f6vetel meg. F\u0151k\u00e9nt nagyv\u00e1llalatok eset\u00e9n nem olyasmi ez, amit egy\u00e9b munk\u00e1i mellett v\u00e9gezhet a HR-oszt\u00e1ly \u00e9s a marketing, dedik\u00e1lt emberekre lesz sz\u00fcks\u00e9g, akik azzal foglalkoznak, hogy \u00e1polj\u00e1k \u00e9s \u00e9p\u00edts\u00e9k a brandet. Nemcsak hozz\u00e1\u00e9rt\u0151 szakemberekre, de id\u0151re is sz\u00fcks\u00e9g van ahhoz, hogy munk\u00e1ltat\u00f3i m\u00e1rk\u00e1nk alakuljon: az eredm\u00e9nyek nem \u00e9rkeznek egyik napr\u00f3l a m\u00e1sikra. <\/p>\n

Hogyan m\u00e9rhet\u0151 az employer branding eredm\u00e9nyess\u00e9ge?<\/h3>\n

N\u00e9h\u00e1ny KPI (Key Performance Indicator, azaz f\u0151 teljes\u00edtm\u00e9nymutat\u00f3), amivel m\u00e9rhetj\u00fck az employer branding er\u0151fesz\u00edt\u00e9seink eredm\u00e9nyess\u00e9g\u00e9t.<\/p>\n

Employer branding m\u00e9r\u0151sz\u00e1mok<\/h3>\n

Time-to-hire: <\/strong>az egyik leggyakoribb sz\u00e1m, amit figyelni szok\u00e1s. Azt mutatja meg, hogy mennyi id\u0151 alatt t\u00f6lt\u00f6tte be a c\u00e9g a poz\u00edci\u00f3t. Fontos megjegyezni, hogy b\u00e1r sz\u00fcks\u00e9ges a teljes k\u00e9phez, ez csup\u00e1n egy m\u00e9r\u0151sz\u00e1m, semmit nem \u00e1rul el a jel\u00f6lt\u00e9lm\u00e9nyr\u0151l vagy \u00e9ppen a fluktu\u00e1ci\u00f3r\u00f3l.<\/p>\n

Jelentkez\u00e9sek sz\u00e1ma \u00e9vente:<\/strong> \u00e9rdemes monitorozni a be\u00e9rkez\u0151 jelentkez\u00e9sek sz\u00e1m\u00e1t. B\u00e1r a gazdas\u00e1gi k\u00f6rnyezet vagy a meghirdetett poz\u00edci\u00f3k sz\u00e1ma befoly\u00e1ssal van az \u00f6sszjelentkez\u00e9sre, hasznos lehet, ha birtokunkban van ez az adat \u00e9vr\u0151l \u00e9vre t\u00f6rt\u00e9n\u0151 elemz\u00e9sekhez. <\/p>\n

Jelentkez\u00e9sek sz\u00e1ma\/meghirdetett poz\u00edci\u00f3 \u00e9s megfelel\u0151 jelentkez\u00e9sek sz\u00e1ma\/meghirdetett poz\u00edci\u00f3:<\/strong> nagyon tanuls\u00e1gos, ha id\u0151r\u0151l id\u0151re \u00f6sszevetj\u00fck a be\u00e9rkezett jelentkez\u00e9sek \u00e9s a min\u0151s\u00e9gi jelentkez\u00e9sek ar\u00e1ny\u00e1t. <\/p>\n

Karrier oldal forgalma \u00e9s hat\u00e9konys\u00e1ga:<\/strong> ha van karrieroldalunk, az azon t\u00f6rt\u00e9n\u0151 jelentkez\u00e9seket, lepattan\u00e1sokat, forgalmi trendeket kiemelten kell kezeln\u00fcnk. A heti, havi, negyed\u00e9ves rendszeress\u00e9ggel k\u00e9sz\u00fcl\u0151 riportok tanuls\u00e1gait r\u00f6gt\u00f6n csatorn\u00e1zhatjuk is vissza a folyamataink jav\u00edt\u00e1s\u00e1hoz.<\/p>\n

K\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1k:<\/strong> m\u00e1rk\u00e1nk k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1inak k\u00f6vet\u0151it \u00e9s azok tev\u00e9kenys\u00e9g\u00e9t szint\u00e9n k\u00f6telez\u0151 figyeln\u00fcnk. <\/p>\n

Eml\u00edt\u00e9sek:<\/strong> reput\u00e1ci\u00f3menedzsment-szoftverek seg\u00edts\u00e9g\u00e9vel ma m\u00e1r szinte a teljes internetet szemmel tudjuk tartani ak\u00e1r magyar nyelven is, \u00e9s ha a m\u00e1rk\u00e1nkat eml\u00edtik valamilyen pozit\u00edv vagy negat\u00edv kontextusban, egyb\u0151l reag\u00e1lni tudunk. Az eml\u00edt\u00e9sek sz\u00e1m\u00e1t \u00e9s azoknak t\u00edpusait (pozit\u00edv\/negat\u00edv\/semleges) is haszn\u00e1lhatjuk arra, hogy employer brand\u00fcnk \u00e1llapot\u00e1r\u00f3l k\u00e9pet kapjunk.<\/p>\n<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Ha nincs kommunik\u00e1ci\u00f3, semmi nincs A j\u00f3l c\u00e9lzott, megfelel\u0151 tartalm\u00fa \u00e9s st\u00edlus\u00fa kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa az employer brand megszil\u00e1rd\u00edt\u00e1s\u00e1hoz. De nem csak kifel\u00e9 kell a c\u00e9gnek kommunik\u00e1lnia: a bels\u0151 p\u00e1rbesz\u00e9det is t\u00f6k\u00e9lyre kell fejleszteni. A v\u00e1llalat dolgoz\u00f3it be kell vonni, elk\u00f6telezett\u00e9 kell tenni a c\u00e9g ir\u00e1ny\u00e1ba: pontosan tudniuk kell, hogy mik a k\u00f6z\u00f6s c\u00e9ljaink, \u00e9s azt […]<\/p>\n","protected":false},"author":5,"featured_media":6737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[319],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onboarding_flow"],"acf":[],"yoast_head":"\n6. 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Kih\u00edv\u00e1sok a munk\u00e1ltat\u00f3i brand\u00e9p\u00edt\u00e9sben - HR feed - powered by Profession","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"hu_HU","og_type":"article","og_title":"6. Kih\u00edv\u00e1sok a munk\u00e1ltat\u00f3i brand\u00e9p\u00edt\u00e9sben - HR feed - powered by Profession","og_description":"Ha nincs kommunik\u00e1ci\u00f3, semmi nincs A j\u00f3l c\u00e9lzott, megfelel\u0151 tartalm\u00fa \u00e9s st\u00edlus\u00fa kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa az employer brand megszil\u00e1rd\u00edt\u00e1s\u00e1hoz. De nem csak kifel\u00e9 kell a c\u00e9gnek kommunik\u00e1lnia: a bels\u0151 p\u00e1rbesz\u00e9det is t\u00f6k\u00e9lyre kell fejleszteni. 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