{"id":6559,"date":"2021-05-11T13:19:47","date_gmt":"2021-05-11T11:19:47","guid":{"rendered":"https:\/\/www.profession.hu\/hrfeed\/?p=6559"},"modified":"2021-05-11T13:47:57","modified_gmt":"2021-05-11T11:47:57","slug":"1-az-online-allashirdetes-5-1-alapszabalya","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/","title":{"rendered":"1. Az online \u00e1ll\u00e1shirdet\u00e9s 5+1 alapszab\u00e1lya"},"content":{"rendered":"

A munkaer\u0151piaci v\u00e1ltoz\u00e1sok k\u00f6vetkezt\u00e9ben a HR oszt\u00e1ly rugalmass\u00e1ga egyre fontosabb: az egyik pillanatban m\u00e9g a kil\u00e9ptet\u00e9s<\/a> a f\u0151 teend\u0151 (j\u00f3 esetben gondoskod\u00f3 elbocs\u00e1t\u00e1s, esetleg outplacement<\/a>), a m\u00e1sikban pedig m\u00e1r szuperszonikus sebess\u00e9ggel kell nyitott poz\u00edci\u00f3kat bet\u00f6lteni. <\/p>\n

Nagyon fontos, hogy a HR egyre jobb \u00e9s hat\u00e9konyabb megold\u00e1sokat dolgozzon ki annak \u00e9rdek\u00e9ben, hogy k\u00e9pes legyen megszerezni, \u00e9s megtartani az \u00e9rt\u00e9kes munkaer\u0151t. A hangs\u00faly a min\u0151s\u00e9gi munkav\u00e1llal\u00f3kon van, vagyis a j\u00f3l k\u00e9pzett \u00e9s tapasztalt szakembereken.<\/p>\n

Gondoskodjunk arr\u00f3l, hogy eljussunk a megfelel\u0151 emberekhez!<\/b><\/span><\/h3>\n

A megfelel\u0151 munkaer\u0151 megszerz\u00e9snek fontos l\u00e9p\u00e9se az \u00e1ll\u00e1shirdet\u00e9s: egy\u00e1ltal\u00e1n nem mindegy, hogy milyen tartalommal \u00e9s hol adjuk fel. Fontos, hogy kell\u0151 figyelmet ford\u00edtsunk a hirdet\u00e9sek min\u0151s\u00e9g\u00e9re, \u00e9s arra, hogy azt milyen fel\u00fcleteken helyezz\u00fck el.<\/p>\n

Hi\u00e1ba van egy vonz\u00f3 \u00e1ll\u00e1sunk egy j\u00f3 h\u00edr\u0171 c\u00e9gn\u00e9l, ha annak h\u00edre nem jut el a relev\u00e1ns jel\u00f6ltekhez.<\/b><\/p>\n

T\u00f6bb konkr\u00e9tum, t\u00f6bb jelentkez\u00e9s<\/b><\/span><\/h3>\n

A leggyakoribb hiba, hogy az \u00e1ll\u00e1shirdet\u00e9sek nem, vagy alig tartalmaznak az \u00e1ll\u00e1skeres\u0151k szempontj\u00e1b\u00f3l relev\u00e1ns inform\u00e1ci\u00f3t az \u00e1ll\u00e1sr\u00f3l, illetve arr\u00f3l, hogy a c\u00e9g mit k\u00edn\u00e1l a munk\u00e1\u00e9rt cser\u00e9be.<\/p>\n

Lehet, hogy p\u00e1r \u00e9ve m\u00e9g ezek hi\u00e1ny\u00e1ban is t\u00f6meg\u00e9vel \u00e9rkeztek a p\u00e1ly\u00e1zatok, jelenleg azonban m\u00e1r nem hagyhat\u00f3ak figyelmen k\u00edv\u00fcl a munkav\u00e1llal\u00f3k ig\u00e9nyei: ennek f\u00e9ny\u00e9ben olyan adatok, mint munkav\u00e9gz\u00e9s helye \u00e9s a fizet\u00e9s jelent\u0151sen fel\u00e9rt\u00e9kel\u0151dtek.<\/p>\n

Amennyiben a munkaad\u00f3 ezeket felt\u00fcnteti hirdet\u00e9s\u00e9ben, garant\u00e1ltan t\u00f6bb jelentkez\u0151vel sz\u00e1molhat \u2013 ha a megfelel\u0151 helyen hirdet. Ellenkez\u0151 esetben lehet, hogy kev\u00e9s \u00f6n\u00e9letrajz \u00e9rkezik be, vagy a jelentkez\u0151k \u00f6sszet\u00e9tele lesz meglehet\u0151sen vegyes, vagyis a toborz\u00e1s nem lesz eredm\u00e9nyes.<\/p>\n

Van, amikor az olcs\u00f3 a dr\u00e1ga<\/b><\/span><\/h3>\n

Ha meg\u00fcresedett poz\u00edci\u00f3kr\u00f3l van sz\u00f3, sok c\u00e9gre jellemz\u0151 az az attit\u0171d, hogy a lehet\u0151 legolcs\u00f3bb hirdet\u00e9si lehet\u0151s\u00e9get pr\u00f3b\u00e1lj\u00e1k megtal\u00e1lni, f\u00fcggetlen\u00fcl annak hat\u00e9konys\u00e1g\u00e1t\u00f3l. M\u00edg valaha a helyi lapok, \u00e9s az ott feladott hirdet\u00e9sek jelentett\u00e9k az inform\u00e1ci\u00f3k legf\u0151bb forr\u00e1s\u00e1t, addig ma m\u00e1r mindent online keres\u00fcnk, r\u00e1ad\u00e1sul ezt leggyakrabban m\u00e1r valamilyen mobileszk\u00f6z\u00f6n tessz\u00fck. Ha a munkaad\u00f3k \u00e1tl\u00e1tj\u00e1k, hogy a sz\u00e1mukra potenci\u00e1lis jel\u00f6ltek milyen m\u00f3don, hol \u00e9s mikor keresnek \u00e1ll\u00e1st, megtal\u00e1lhatj\u00e1k a legink\u00e1bb k\u00f6lts\u00e9ghat\u00e9kony toborz\u00e1si csatorn\u00e1t.<\/p>\n

A megker\u00fclhetetlen csatorna<\/b><\/span><\/h3>\n

A Profession.hu Magyarorsz\u00e1g piacvezet\u0151 \u00e1ll\u00e1sport\u00e1lja (1,2,3) melynek c\u00e9lja, hogy \u00f6sszek\u00f6sse a munkaad\u00f3kat az \u00e1ll\u00e1skeres\u0151kkel a leginnovat\u00edvabb eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel. 2020. 3. negyed\u00e9v\u00e9re t\u00f6bb, mint 1 milli\u00f3 munkakeres\u0151 regisztr\u00e1lt a Profession.hu saj\u00e1t adatb\u00e1zis\u00e1ba. 4<\/p>\n

N\u00e9pszer\u0171s\u00e9g\u00e9nek k\u00f6sz\u00f6nhet\u0151en a magyar \u00e1ll\u00e1spiacon minden m\u00e1sodik jelentkez\u00e9s a Profession.hu oldal\u00e1n kereszt\u00fcl t\u00f6rt\u00e9nik (5)<\/p>\n

Az \u00e9vek sor\u00e1n a c\u00e9g folyamatosan b\u0151v\u00edtette term\u00e9kei \u00e9s szolg\u00e1ltat\u00e1sai k\u00f6r\u00e9t: a legismertebb \u00e1ll\u00e1skeres\u0151 oldal (3) mellett a Profession Services \u00e9s a Jobmonitor is portf\u00f3li\u00f3 r\u00e9sz\u00e9t k\u00e9pezi.<\/p>\n<\/p>\n

Forr\u00e1sok:<\/p>\n

    \n
  1. 18-59 \u00e9v k\u00f6z\u00f6tti 1000 f\u0151s minta v\u00e1laszai alapj\u00e1n 2020 tavasz\u00e1n Magyarorsz\u00e1gon a Profession.hu a piacvezet\u0151 \u00e1ll\u00e1sport\u00e1l.<\/li>\n
  2. Similarweb oldal l\u00e1togatotts\u00e1gi adatai alapj\u00e1n a Profession.hu a legl\u00e1togatottabb tematikus \u00e1ll\u00e1sport\u00e1l Magyarorsz\u00e1gon 2020 tavasz\u00e1n.<\/li>\n
  3. 23-59 \u00e9v k\u00f6z\u00f6tti 500 f\u0151s minta v\u00e1laszai alapj\u00e1n a Profession.hu a legismertebb \u00e1ll\u00e1sport\u00e1l Magyarorsz\u00e1gon 2020 tavasz\u00e1n.<\/li>\n
  4. Profession saj\u00e1t adatok (2020. Q3)<\/li>\n
  5. Mystery Shopping kutat\u00e1s (2020)<\/li>\n<\/ol>\n

    <\/h3>\n

    Kit\u0171nni a zajb\u00f3l<\/b><\/span><\/h3>\n

    Annak f\u00fcggv\u00e9ny\u00e9ben, hogy milyen munkav\u00e1llal\u00f3kat keres egy c\u00e9g, k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si csomagokb\u00f3l<\/a> v\u00e1laszthat. Aj\u00e1nlott szem el\u0151tt tartani, hogy bizonyos ter\u00fcleteken ma m\u00e1r k\u00fcl\u00f6n\u00f6sen neh\u00e9z el\u00e9rni az \u00e9rt\u00e9kes jel\u00f6lteket, ez\u00e9rt egy hagyom\u00e1nyos hirdet\u00e9sn\u00e9l t\u00f6bbre van sz\u00fcks\u00e9g: a vizu\u00e1lis kiemel\u00e9ssel, az el\u0151re sorolt megjelen\u00e9ssel t\u00f6bb \u00e1ll\u00e1skeres\u0151 figyelm\u00e9t felh\u00edvhatjuk, de sokszor akt\u00edvabb eszk\u00f6z\u00f6kre is sz\u00fcks\u00e9g lehet. Ilyen lehet p\u00e9ld\u00e1ul az \u00e1ll\u00e1sh\u00edrlevelekben val\u00f3 hangs\u00falyos megjelen\u00e9s, vagy a poz\u00edci\u00f3ra relev\u00e1ns, regisztr\u00e1lt \u00e1ll\u00e1skeres\u0151k direkt e-mailes megkeres\u00e9se.<\/p>\n

    +1 M\u00e9g t\u00f6bb jelentkez\u0151<\/b><\/span><\/h3>\n

    A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fel\u00fcletei egyre hangs\u00falyosabbak a toborz\u00e1sban: itt ugyanis a passz\u00edv jel\u00f6ltek is el\u00e9rhet\u0151k, s\u0151t megfelel\u0151en vonz\u00f3 aj\u00e1nlatot tartalmaz\u00f3 hirdet\u00e9sekkel r\u00e1b\u00edrhat\u00f3ak arra, hogy jelentkezzenek. Ehhez a Profession.hu eset\u00e9ben 46 Facebook oldal, \u00e9s t\u00f6bb mint 350.000 k\u00f6vet\u0151 \u00e1ll rendelkez\u00e9sre. Az \u00e1ll\u00e1sport\u00e1lon megjelen\u0151 hirdet\u00e9sek lok\u00e1ci\u00f3k, illetve kateg\u00f3ri\u00e1k szerint ezeken a fel\u00fcleteken is megjelen\u00edthet\u0151k. A viselked\u00e9s alap\u00fa target\u00e1l\u00e1ssal exponenci\u00e1lisan n\u00f6velhet\u0151, ak\u00e1r meg is dupl\u00e1zhat\u00f3 a megtekint\u00e9ssz\u00e1m \u00e9s a jel\u00f6ltsz\u00e1m, \u00edgy pedig a lehet\u0151 leggyorsabban bet\u00f6lthet\u0151 a nyitott poz\u00edci\u00f3.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

    A munkaer\u0151piaci v\u00e1ltoz\u00e1sok k\u00f6vetkezt\u00e9ben a HR oszt\u00e1ly rugalmass\u00e1ga egyre fontosabb: az egyik pillanatban m\u00e9g a kil\u00e9ptet\u00e9s a f\u0151 teend\u0151 (j\u00f3 esetben gondoskod\u00f3 elbocs\u00e1t\u00e1s, esetleg outplacement), a m\u00e1sikban pedig m\u00e1r szuperszonikus sebess\u00e9ggel kell nyitott poz\u00edci\u00f3kat bet\u00f6lteni.  Nagyon fontos, hogy a HR egyre jobb \u00e9s hat\u00e9konyabb megold\u00e1sokat dolgozzon ki annak \u00e9rdek\u00e9ben, hogy k\u00e9pes legyen megszerezni, \u00e9s megtartani […]<\/p>\n","protected":false},"author":5,"featured_media":6644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[319],"tags":[],"class_list":["post-6559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onboarding_flow"],"acf":[],"yoast_head":"\n1. 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Az online \u00e1ll\u00e1shirdet\u00e9s 5+1 alapszab\u00e1lya - HR feed - powered by Profession\" \/>\n<meta property=\"og:description\" content=\"A munkaer\u0151piaci v\u00e1ltoz\u00e1sok k\u00f6vetkezt\u00e9ben a HR oszt\u00e1ly rugalmass\u00e1ga egyre fontosabb: az egyik pillanatban m\u00e9g a kil\u00e9ptet\u00e9s a f\u0151 teend\u0151 (j\u00f3 esetben gondoskod\u00f3 elbocs\u00e1t\u00e1s, esetleg outplacement), a m\u00e1sikban pedig m\u00e1r szuperszonikus sebess\u00e9ggel kell nyitott poz\u00edci\u00f3kat bet\u00f6lteni.  Nagyon fontos, hogy a HR egyre jobb \u00e9s hat\u00e9konyabb megold\u00e1sokat dolgozzon ki annak \u00e9rdek\u00e9ben, hogy k\u00e9pes legyen megszerezni, \u00e9s megtartani […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/\" \/>\n<meta property=\"og:site_name\" content=\"HR feed - powered by Profession\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profession.hrfeed\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T11:19:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T11:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2021\/05\/online_allashirdetes_51.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Losonczy Judit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Losonczy Judit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/\",\"url\":\"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/\",\"name\":\"1. 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Az online \u00e1ll\u00e1shirdet\u00e9s 5+1 alapszab\u00e1lya - HR feed - powered by Profession","og_description":"A munkaer\u0151piaci v\u00e1ltoz\u00e1sok k\u00f6vetkezt\u00e9ben a HR oszt\u00e1ly rugalmass\u00e1ga egyre fontosabb: az egyik pillanatban m\u00e9g a kil\u00e9ptet\u00e9s a f\u0151 teend\u0151 (j\u00f3 esetben gondoskod\u00f3 elbocs\u00e1t\u00e1s, esetleg outplacement), a m\u00e1sikban pedig m\u00e1r szuperszonikus sebess\u00e9ggel kell nyitott poz\u00edci\u00f3kat bet\u00f6lteni.  Nagyon fontos, hogy a HR egyre jobb \u00e9s hat\u00e9konyabb megold\u00e1sokat dolgozzon ki annak \u00e9rdek\u00e9ben, hogy k\u00e9pes legyen megszerezni, \u00e9s megtartani […]","og_url":"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/","og_site_name":"HR feed - powered by Profession","article_publisher":"https:\/\/www.facebook.com\/profession.hrfeed\/","article_published_time":"2021-05-11T11:19:47+00:00","article_modified_time":"2021-05-11T11:47:57+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2021\/05\/online_allashirdetes_51.png","type":"image\/png"}],"author":"Losonczy Judit","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"Losonczy Judit","Becs\u00fclt olvas\u00e1si id\u0151":"5 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/","url":"https:\/\/www.profession.hu\/hrfeed\/1-az-online-allashirdetes-5-1-alapszabalya\/","name":"1. 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