{"id":5873,"date":"2020-10-12T10:54:31","date_gmt":"2020-10-12T08:54:31","guid":{"rendered":"https:\/\/www.profession.hu\/blog\/?p=5873"},"modified":"2020-10-14T09:00:59","modified_gmt":"2020-10-14T07:00:59","slug":"hatekony-allashirdetes-5-lepesben","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/hatekony-allashirdetes-5-lepesben\/","title":{"rendered":"Hat\u00e9kony \u00e1ll\u00e1shirdet\u00e9s 5 l\u00e9p\u00e9sben"},"content":{"rendered":"

Az \u00e1ll\u00e1shirdet\u00e9s az els\u0151 tal\u00e1lkoz\u00e1si pont munk\u00e1ltat\u00f3 \u00e9s munkav\u00e1llal\u00f3 k\u00f6z\u00f6tt, ez\u00e9rt aj\u00e1nlott tudatosan \u00f6ssze\u00e1ll\u00edtanunk, hogy ne a v\u00e9letlenen m\u00faljon a folytat\u00e1s.<\/strong><\/p>\n

Amit a munkav\u00e1llal\u00f3i oldalon az \u00f6n\u00e9letrajz testes\u00edt meg, annak megfelel\u0151je munkaad\u00f3i fronton az \u00e1ll\u00e1shirdet\u00e9s: mindkett\u0151re igaz, hogy a m\u00e1sik f\u00e9lben kialakul\u00f3 els\u0151 benyom\u00e1st hat\u00e1rozza meg, amit, mint tudjuk, csak egyszer tehet\u00fcnk. Hogy mit\u0151l v\u00e1lik igaz\u00e1n megnyer\u0151v\u00e9 \u00e9s hat\u00e9konny\u00e1 egy \u00e1ll\u00e1shirdet\u00e9s? A k\u00f6vetkez\u0151 5 pontb\u00f3l kider\u00fcl!<\/p>\n

1. Le a s\u00e9m\u00e1kkal!<\/h2>\n

B\u00e1r a munkaer\u0151piac n\u00e9mi \u00e1talakul\u00e1son ment kereszt\u00fcl az elm\u00falt k\u00e9t h\u00f3napban, azonban abban tov\u00e1bbra sincs v\u00e1ltoz\u00e1s, hogy a j\u00f3 jel\u00f6ltek megsz\u00f3l\u00edt\u00e1s\u00e1\u00e9rt \u00e9s bevonz\u00e1s\u00e1\u00e9rt is akt\u00edvan tenni kell.<\/p>\n

Bor\u00f3kai Fruzsina Borb\u00e1la<\/strong><\/p>\n

a Profession.hu hirdet\u00e9si tan\u00e1csad\u00f3ja<\/p>\n

Jelenleg a munkav\u00e1llal\u00f3k \u00e9rezhet\u0151en optimist\u00e1k, amit \u00e9rdemes munkaad\u00f3k\u00e9nt kiakn\u00e1zni, ehhez azonban szak\u00edtani kell a kor\u00e1bban alkalmazott gyakorlattal, vagyis a sablonok \u00e9s klis\u00e9k helyett c\u00e9lzott, illetve egyedi \u00e1ll\u00e1shirdet\u00e9sekre van sz\u00fcks\u00e9g<\/em><\/p>\n

\u00c9s hozz\u00e1teszi: \u201eTerm\u00e9szetesen vannak munkak\u00f6r\u00f6k, amelyekn\u00e9l az elv\u00e1r\u00e1sok minden tov\u00e1bbi n\u00e9lk\u00fcl \u00e1temelhet\u0151ek egy \u00faj hirdet\u00e9sbe is, azonban a konkr\u00e9t feladatokat \u00e9s a munkahely k\u00edn\u00e1lta lehet\u0151s\u00e9geket minden esetben a potenci\u00e1lis jel\u00f6ltekre, vagyis a c\u00e9lk\u00f6z\u00f6ns\u00e9gre kell szabni.<\/em>\u201d<\/p>\n

2. Kit keres\u00fcnk?<\/h2>\n

Rugaszkodjunk el teh\u00e1t a sematikus megold\u00e1sokt\u00f3l, \u00e9s mindenekel\u0151tt hat\u00e1rozzuk meg, ki lenne sz\u00e1munkra a megfelel\u0151 munkav\u00e1llal\u00f3, ugyanis ez d\u00f6nti majd el, hogyan kommunik\u00e1lhatunk vele az \u00e1ll\u00e1shirdet\u00e9sben, \u00e9s milyen inform\u00e1ci\u00f3k lehetnek l\u00e9nyegesek sz\u00e1m\u00e1ra.<\/p>\n

\u201eA profiloz\u00e1sn\u00e1l, azaz a relev\u00e1ns p\u00e1ly\u00e1z\u00f3k le\u00edr\u00e1s\u00e1n\u00e1l gyakori hiba az idealiz\u00e1l\u00e1s, vagyis sok munkaad\u00f3 a t\u00f6k\u00e9letes jel\u00f6ltet szeretn\u00e9 munkat\u00e1rsk\u00e9nt l\u00e1tni, aki remek nyelvtud\u00e1ssal, sok \u00e9ves tapasztalattal, kiemelked\u0151 szaktud\u00e1ssal rendelkezik \u00e9s rugalmas csapatj\u00e1t\u00e9kos is. A t\u00falz\u00f3 elv\u00e1r\u00e1sok k\u00f6nnyen elriaszthatj\u00e1k a megfelel\u0151 jelentkez\u0151ket, ez\u00e9rt l\u00e9pj\u00fcnk vissza a realit\u00e1s talaj\u00e1ra, \u00e9s sokkal ink\u00e1bb az optim\u00e1lis munkav\u00e1llal\u00f3kban gondolkodjunk: prioriz\u00e1ljuk az \u00e1ll\u00e1s kapcs\u00e1n felmer\u00fcl\u0151 k\u00f6vetelm\u00e9nyeket, m\u00e9rlegelj\u00fck, mi az a tud\u00e1s vagy k\u00e9pess\u00e9g, amire felt\u00e9tlen\u00fcl sz\u00fcks\u00e9g\u00fcnk van, \u00e9s mi az, ami megtan\u00edthat\u00f3, \u00e1tadhat\u00f3 a felv\u00e9telt k\u00f6vet\u0151en. Ha optim\u00e1lis a hirdet\u00e9s\u00fcnk, a jelentkez\u0151ink is azok lesznek<\/em>\u201d \u2013 hangs\u00falyozza interj\u00faalanyunk.<\/p>\n

3. Gondolkodjunk a potenci\u00e1lis munkav\u00e1llal\u00f3 fej\u00e9vel<\/h2>\n

Ha m\u00e1r pontosan tudjuk, kit keres\u00fcnk, k\u00f6nnyen \u00f6ssze\u00e1ll\u00edthatjuk a neki sz\u00f3l\u00f3 \u00e1ll\u00e1shirdet\u00e9st, m\u00e9gpedig a k\u00f6vetkez\u0151 szempontok ment\u00e9n:\u200b<\/span><\/p>\n

\u200b<\/span><\/p>\n

Hogyan tal\u00e1lhat r\u00e1nk?<\/u><\/p>\n

Az \u00e1ll\u00e1shirdet\u00e9sekben nem ritk\u00e1n t\u00fal \u00e1ltal\u00e1nos a poz\u00edci\u00f3 megnevez\u00e9se, ahogy arra is akad p\u00e9lda, hogy a munkak\u00f6r neve nem is fedi le a t\u00e9nyleges feladatokat. T\u00f6rekedj\u00fcnk r\u00e1, hogy min\u00e9l pontosabb \u00e9s tal\u00e1l\u00f3bb legyen a meghirdetett feladatk\u00f6r neve, lehet\u0151leg olyan kulcsszavakat haszn\u00e1ljunk, amelyekre a kor\u00e1bban meghat\u00e1rozott optim\u00e1lis munkav\u00e1llal\u00f3nk j\u00f3 es\u00e9llyel r\u00e1keres az \u00e1ll\u00e1sok k\u00f6z\u00f6tt b\u00f6ng\u00e9szve.<\/p>\n

Honnan tudja majd, hogy ez az \u00e1ll\u00e1s neki sz\u00f3l?<\/u><\/p>\n

A feladatokat \u00e9s az elv\u00e1r\u00e1sokat egyar\u00e1nt aj\u00e1nlott \u00fagy megfogalmaznunk, hogy a potenci\u00e1lis p\u00e1ly\u00e1z\u00f3 azt \u00e9rezze, ez a munkak\u00f6r \u00e9ppen neki val\u00f3. Ahogy kor\u00e1bban is \u00edrtuk, ne ess\u00fcnk t\u00falz\u00e1sokba a k\u00f6vetelm\u00e9nyeket illet\u0151en, a mindennapi teend\u0151ket pedig tegy\u00fck vonz\u00f3v\u00e1, de ne sz\u00ednezz\u00fck ki a val\u00f3s\u00e1got.<\/p>\n

Mit\u0151l v\u00e1lik vonz\u00f3v\u00e1 sz\u00e1m\u00e1ra az aj\u00e1nlat? <\/u><\/p>\n

Fontoljuk meg, melyek a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcnk sz\u00e1m\u00e1ra legfontosabb inform\u00e1ci\u00f3k: ezeket mindenk\u00e9pp foglaljuk bele a hirdet\u00e9sbe. A feladatok \u00e9s elv\u00e1r\u00e1sok mellett mindig szerepeltess\u00fck a c\u00e9g \u00e1ltal k\u00edn\u00e1lt lehet\u0151s\u00e9geket is, ugyanis ez jelentheti azt a d\u00f6nt\u00e9si pontot, ami ut\u00e1n azt\u00e1n a jel\u00f6lt elk\u00fcldi nek\u00fcnk a jelentkez\u00e9s\u00e9t.<\/p>\n

Nem \u00e1rulunk el nagy titkot, ha azt mondjuk, a b\u00e9r sz\u00e1mszer\u0171 vagy intervallumos felt\u00fcntet\u00e9se jelent\u0151sen n\u00f6veli az \u00e1ll\u00e1shirdet\u00e9sek hat\u00e9konys\u00e1g\u00e1t, azonban a munkav\u00e1llal\u00f3kat nem csak ez gy\u0151zheti meg! Az esetleges b\u00e9ren k\u00edv\u00fcli juttat\u00e1sok, a munkav\u00e9gz\u00e9s felt\u00e9teleivel kapcsolatos tudnival\u00f3k, a home office, a csapat, a k\u00f6z\u00f6ss\u00e9gi programok, vagy a fejl\u0151d\u00e9s t\u00e1mogat\u00e1sa \u00e9pp\u00fagy motiv\u00e1l\u00f3 lehet \u2013 vegy\u00fck sz\u00e1mba, mit tudunk adni, mit\u0151l vagyunk egyediek, \u00e9s mutassuk is meg. (A hogyanr\u00f3l hamarosan b\u0151vebben is \u00edrni fogunk!)<\/p>\n

4. Amin a hirdet\u00e9s sikere m\u00falhat: egyens\u00faly \u00e9s korrekts\u00e9g<\/h2>\n

Ahogy a fentiekb\u0151l j\u00f3l l\u00e1tszik, nem elegend\u0151 csup\u00e1n a munkak\u00f6r le\u00edr\u00e1s\u00e1ra, a v\u00e1rhat\u00f3 feladatokra \u00e9s az elengedhetetlen felt\u00e9telekre koncentr\u00e1lnunk a hirdet\u00e9sben, ugyanolyan terjedelemben aj\u00e1nlott kifejten\u00fcnk azt is, hogy mit nyer a munkav\u00e1llal\u00f3, ha minket v\u00e1laszt.<\/p>\n

\u201eAz inform\u00e1ci\u00f3k tekintet\u00e9ben tartsunk egyens\u00falyt, viszont kiz\u00e1r\u00f3lag arr\u00f3l besz\u00e9lj\u00fcnk a hirdet\u00e9sben, amit tartani is tudunk. Min\u00e9l konkr\u00e9tabbak \u00e9s korrektebbek vagyunk, ann\u00e1l ink\u00e1bb sz\u00e1m\u00edthatunk arra, hogy a jelentkez\u0151ink is az elv\u00e1r\u00e1sainknak megfelel\u0151ek lesznek<\/em>\u201d \u2013 vallja Fruzsina.<\/p>\n

\u00c9s van m\u00e9g egy pont a szakember szerint, amire aj\u00e1nlott figyelmet sz\u00e1nnunk: a c\u00e9ginform\u00e1ci\u00f3s r\u00e9sz. \u201eEzt a n\u00e9h\u00e1ny mondatot \u00fagy \u00edrjuk meg, hogy a lehets\u00e9ges jel\u00f6ltek betekint\u00e9st nyerjenek, hol is fognak dolgozni. Fogalmazzunk r\u00f6viden, frapp\u00e1nsan, hogy az \u00e9rdekl\u0151d\u0151nek legyen kedve ut\u00e1na n\u00e9zni a c\u00e9gnek. Tov\u00e1bb er\u0151s\u00edthetj\u00fck benne ezt a sz\u00e1nd\u00e9kot, ha l\u00e1ttatjuk, hogy egy stabil v\u00e1llalatr\u00f3l van sz\u00f3, amely biztos munkahelyet \u00e9s hossz\u00fat\u00e1v\u00fa lehet\u0151s\u00e9get k\u00edn\u00e1l \u2013 mindez ugyanis k\u00fcl\u00f6n\u00f6sen fontoss\u00e1 v\u00e1lt a munkav\u00e1llal\u00f3knak az elm\u00falt id\u0151szakban.<\/em>\u201d<\/p>\n

5. Vess\u00fck be az adu \u00e1szt<\/h2>\n

Hogy milyen m\u00f3don kommunik\u00e1lunk a hirdet\u00e9sben, az sokkal t\u00f6bbet nyom a latban, mint azt els\u0151re gondoln\u00e1nk!<\/p>\n

\u201eR\u00e9szes\u00edts\u00fck el\u0151nyben a l\u00e9nyegret\u00f6r\u0151, ugyanakkor k\u00f6zvetlen hangv\u00e9tel\u0171 megfogalmaz\u00e1st, \u00e9s b\u00e1tran t\u00e9rj\u00fcnk el a megszokott\u00f3l. Haszn\u00e1ljuk a c\u00e9lcsoport nyelvezet\u00e9t, ak\u00e1r tegez\u0151dhet\u00fcnk is, ez ugyanis fontos \u00fczeneteket hordoz a jel\u00f6ltek sz\u00e1m\u00e1ra. Ha \u00fagy \u00e9rzik, egy nyitott szellemis\u00e9g\u0171 c\u00e9ghez csatlakozhatnak, sokkal nagyobb lelkesed\u00e9ssel jelentkeznek az \u00e1ll\u00e1sra. M\u00edg a multik gyakran nem t\u00e9rhetnek el a c\u00e9ges el\u0151\u00edr\u00e1sokt\u00f3l a hirdet\u00e9sekben, addig a kis-\u00e9s k\u00f6z\u00e9pv\u00e1llalatok b\u00e1tran k\u00eds\u00e9rletezhetnek az egyedi st\u00edlussal, minden tekintetben a saj\u00e1t k\u00e9p\u00fckre form\u00e1lhatj\u00e1k az aj\u00e1nlatokat \u2013 \u00e9rdemes teh\u00e1t \u00e9lni ezzel a kiv\u00e1lts\u00e1ggal<\/em>\u201d \u2013 \u00f6sszegezi a tan\u00e1csad\u00f3.<\/p>\n

K\u00e9sz\u00edtette:<\/strong> Ist\u00f3k Nikoletta<\/p>\n","protected":false},"excerpt":{"rendered":"

Az \u00e1ll\u00e1shirdet\u00e9s az els\u0151 tal\u00e1lkoz\u00e1si pont munk\u00e1ltat\u00f3 \u00e9s munkav\u00e1llal\u00f3 k\u00f6z\u00f6tt, ez\u00e9rt aj\u00e1nlott tudatosan \u00f6ssze\u00e1ll\u00edtanunk, hogy ne a v\u00e9letlenen m\u00faljon a folytat\u00e1s. <\/p>\n","protected":false},"author":5,"featured_media":5878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[269,3],"tags":[73,277],"class_list":["post-5873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek","category-toborzas-es-kivalasztas","tag-allashirdetes","tag-kkv"],"acf":[],"yoast_head":"\nHat\u00e9kony \u00e1ll\u00e1shirdet\u00e9s 5 l\u00e9p\u00e9sben - HR feed - powered by Profession<\/title>\n<meta name=\"description\" content=\"Az \u00e1ll\u00e1shirdet\u00e9s az els\u0151 tal\u00e1lkoz\u00e1si pont munk\u00e1ltat\u00f3 \u00e9s munkav\u00e1llal\u00f3 k\u00f6z\u00f6tt, ez\u00e9rt aj\u00e1nlott tudatosan \u00f6ssze\u00e1ll\u00edtanunk, hogy ne a v\u00e9letlenen m\u00faljon a folytat\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profession.hu\/hrfeed\/hatekony-allashirdetes-5-lepesben\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hat\u00e9kony \u00e1ll\u00e1shirdet\u00e9s 5 l\u00e9p\u00e9sben - 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