{"id":5639,"date":"2020-07-01T13:54:51","date_gmt":"2020-07-01T11:54:51","guid":{"rendered":"https:\/\/www.profession.hu\/blog\/?p=5639"},"modified":"2020-10-15T10:15:08","modified_gmt":"2020-10-15T08:15:08","slug":"az-ertekteremto-generacio-igy-nyerheted-meg","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/az-ertekteremto-generacio-igy-nyerheted-meg\/","title":{"rendered":"Az \u00e9rt\u00e9kteremt\u0151 gener\u00e1ci\u00f3: \u00edgy nyerheted meg"},"content":{"rendered":"

Az Y \u00e9s Z gener\u00e1ci\u00f3s munkav\u00e1llal\u00f3k bevonz\u00e1sa \u00e9s megtart\u00e1sa jellemz\u0151en nagy fejt\u00f6r\u00e9st okoz a munkaad\u00f3knak, ez\u00e9rt mai posztunkban \u0151k a f\u0151szerepl\u0151k.<\/strong><\/p>\n

A hazai munk\u00e1ltat\u00f3k felismerik ugyan a fiatal munkav\u00e1llal\u00f3k ig\u00e9nyeit, de nem reag\u00e1lnak megfelel\u0151en r\u00e1juk \u2013 der\u00fclt ki a Budapesti Kereskedelmi \u00e9s Iparkamara Y \u00e9s Z gener\u00e1ci\u00f3t vizsg\u00e1l\u00f3 komplex kutat\u00e1s\u00e1b\u00f3l. A 2000 fiatalt \u00e9s 300 munkaad\u00f3 c\u00e9get megk\u00e9rdezett felm\u00e9r\u00e9s c\u00e9lja az Y \u00e9s Z gener\u00e1ci\u00f3s munkav\u00e1llal\u00f3k \u00e9letst\u00edlus\u00e1nak, attit\u0171dj\u00e9nek, elv\u00e1r\u00e1sainak \u00e9s munk\u00e1hoz val\u00f3 hozz\u00e1\u00e1ll\u00e1s\u00e1nak felt\u00e9rk\u00e9pez\u00e9se volt, szembe\u00e1ll\u00edtva mindazzal, amit a potenci\u00e1lis munkaad\u00f3k gondolnak r\u00f3luk, illetve v\u00e1rnak el t\u0151l\u00fck. A kutat\u00e1s eredm\u00e9nyeir\u0151l Sz\u00e1nyi Gabriell\u00e1val, a BKIK PR-marketing igazgat\u00f3j\u00e1val besz\u00e9lgett\u00fcnk.<\/p>\n

Az egym\u00e1sra tal\u00e1l\u00e1s neh\u00e9zs\u00e9gei<\/strong><\/p>\n

\u201eA megk\u00e9rdezett v\u00e1llalkoz\u00e1sok k\u00f6zel egyharmada jelezte, hogy neh\u00e9zs\u00e9get okoz sz\u00e1m\u00e1ra a megfelel\u0151 munkaer\u0151 megtal\u00e1l\u00e1sa \u00e9s elk\u00f6telez\u00e9se. Az egym\u00e1sra tal\u00e1l\u00e1s legnagyobb g\u00e1tja, hogy mind\u00f6ssze a megk\u00e9rdezett c\u00e9gek 11 sz\u00e1zal\u00e9ka hirdet \u00e1ll\u00e1sport\u00e1lokon, mik\u00f6zben a Z gener\u00e1ci\u00f3sok 58, az Y gener\u00e1ci\u00f3soknak pedig 73 sz\u00e1zal\u00e9ka keres vagy keresne \u00e1ll\u00e1st az interneten<\/em>\u201d \u2013 osztja meg az elgondolkodtat\u00f3 sz\u00e1mokat Gabriella.<\/p>\n

Gyakori probl\u00e9ma, hogy az \u00e1ll\u00e1shirdet\u00e9sek sem kell\u0151en informat\u00edvak, vagyis \u00e9ppen azok a meggy\u0151z\u0151 elemek nem szerepelnek benn\u00fck, amelyek ennek a munkav\u00e1llal\u00f3i r\u00e9tegnek igaz\u00e1n fontosak.<\/p>\n

\"\"<\/span><\/p>\n

Sz\u00e1nyi Gabriella<\/p>\n

a BKIK PR-marketing igazgat\u00f3ja<\/p>\n

Jellemz\u0151en sablonosak \u00e9s t\u00fal \u00e1ltal\u00e1nosak az \u00e1ll\u00e1saj\u00e1nlatok, amelyek c\u00e9lk\u00f6z\u00f6ns\u00e9gre szab\u00e1sa elengedhetetlen lenne ahhoz, hogy azok a potenci\u00e1lis jelentkez\u0151k figyelm\u00e9t felkelts\u00e9k. A kutat\u00e1s r\u00e1mutatott, hogy m\u00edg a Z gener\u00e1ci\u00f3sok sz\u00e1m\u00e1ra a munka-mag\u00e1n\u00e9let egyens\u00falya, a versenyk\u00e9pes j\u00f6vedelem, a vezet\u0151 kommunik\u00e1ci\u00f3ja, a c\u00e9g stabilit\u00e1sa \u00e9s a fejl\u0151d\u00e9si lehet\u0151s\u00e9g b\u00edr kiemelt jelent\u0151s\u00e9ggel, addig az Y gener\u00e1ci\u00f3sok fontoss\u00e1gi sorrendj\u00e9nek \u00e9l\u00e9n az anyagi biztons\u00e1g \u00e9s a hossz\u00fat\u00e1v\u00fa munkalehet\u0151s\u00e9g \u00e1ll, a j\u00f3 hangulat, valamint a work-life balance mellett, ahogy a c\u00e9g stabilit\u00e1sa is sokat nyom a latban sz\u00e1mukra.<\/p>\n

A fentieket teh\u00e1t, amennyiben egybev\u00e1gnak az adott szervezet \u00e1ltal k\u00e9pviselt \u00e9rt\u00e9kekkel, aj\u00e1nlott kiemelni a hirdet\u00e9sekben. \u201eA b\u00e9ren k\u00edv\u00fcli juttat\u00e1sokat mindig \u00e9rdemes r\u00e9szletesen kifejteni, ahogy a munkak\u00f6rh\u00f6z tartoz\u00f3 feladatok list\u00e1ja is n\u00e9lk\u00fcl\u00f6zhetetlen egy eredm\u00e9nyes \u00e1ll\u00e1saj\u00e1nlathoz. A munkav\u00e9gz\u00e9s hely\u00e9re vagy \u00e9pp a rugalmas felt\u00e9telekre is k\u00edv\u00e1ncsiak a fiatal jel\u00f6ltek, ez\u00e9rt ezek is d\u00f6nt\u0151ek lehetnek sz\u00e1mukra<\/em>\u201d \u2013 emeli ki a szakember.<\/p>\n

\n

Az elk\u00f6telez\u0151d\u00e9s a munk\u00e1ltat\u00f3n m\u00falik<\/h4>\n<\/p>\n

A c\u00e9gek k\u00e9tharmada hi\u00e1nyolja az Y \u00e9s Z gener\u00e1ci\u00f3 k\u00e9pvisel\u0151ib\u0151l a lojalit\u00e1st, \u00e9s 22 sz\u00e1zal\u00e9kuk tapasztalja azt, hogy a fiatalok egy \u00e9ven bel\u00fcl munk\u00e1t v\u00e1ltanak \u2013 e t\u00e9ren is tetten \u00e9rhet\u0151 egy szembet\u0171n\u0151 a k\u00fcl\u00f6nbs\u00e9g azt illet\u0151en, amit a munk\u00e1ltat\u00f3k gondolnak a t\u00e1voz\u00e1s okak\u00e9nt, \u00e9s <\/em>ami miatt az \u00e9rintett munkav\u00e1ll\u00f3k t\u00e9nylegesen felk\u00f6tik az \u00fatilaput. <\/em>\u201eM\u00edg a munkaad\u00f3k a magasabb b\u00e9rt \u00e9s juttat\u00e1sokat, valamint az izgalmasabb feladatokat jel\u00f6lt\u00e9k indokk\u00e9nt, a val\u00f3s\u00e1gban a fejl\u0151d\u00e9si lehet\u0151s\u00e9gek \u00e9s a jobb munkak\u00f6r\u00fclm\u00e9nyek, illetve term\u00e9szetesen a jobb anyagi felt\u00e9telek cs\u00e1b\u00edtj\u00e1k el a Z-ket \u00e9s az Y-okat<\/em>\u201d \u2013 h\u00edvja fel a figyelmet Gabriella.<\/p>\n

\u00c9s folytatja a legl\u00e9nyegesebb tanuls\u00e1ggal: \u201eAz eml\u00edtett munkav\u00e1llal\u00f3k elv\u00e1r\u00e1sai val\u00f3ban magasak, de a hossz\u00fat\u00e1v\u00fa egy\u00fcttm\u0171k\u00f6d\u00e9shez a munkaad\u00f3knak kell alkalmazkodniuk ezekhez, ahogy a motiv\u00e1ci\u00f3 fenntart\u00e1s\u00e1r\u00f3l is a c\u00e9geknek kell gondoskodniuk \u2013 ezzel el is \u00e9rkezt\u00fcnk a megtart\u00e1s gyenge pontj\u00e1hoz. A fiatalok ugyanis a k\u00f6zvetlen vezet\u0151j\u00fckt\u0151l v\u00e1rj\u00e1k, hogy visszajelz\u00e9sekkel seg\u00edtse fejl\u0151d\u00e9s\u00fcket \u00e9s \u00e9bren tartsa motiv\u00e1ci\u00f3jukat, illetve, hogy a visszacsatol\u00e1sok \u00e1ltal \u00e9rt\u00e9kesnek \u00e9rezz\u00e9k a munk\u00e1jukat. A munkaad\u00f3k egy r\u00e9sze azonban nincs felk\u00e9sz\u00fclve erre az elv\u00e1r\u00e1sra: a megk\u00e9rdezett c\u00e9gek t\u00f6bb mint harmad\u00e1nak bevallottan nincs motiv\u00e1ci\u00f3s eszk\u00f6ze, tov\u00e1bbi 23 sz\u00e1zal\u00e9kuk pedig nem v\u00e1laszolt erre a k\u00e9rd\u00e9sre, azaz v\u00e9lhet\u0151en szint\u00e9n nem ford\u00edt erre figyelmet.<\/em>\u201d<\/p>\n

A sokszor digit\u00e1lis bennsz\u00fcl\u00f6ttk\u00e9nt, illetve bev\u00e1ndorl\u00f3k\u00e9nt aposztrof\u00e1lt gener\u00e1ci\u00f3k szem\u00e9ben a munkahelyek infrastrukt\u00far\u00e1ja \u00e9s a rugalmas keretek is alapvet\u0151ek, viszont a megk\u00e9rdezett c\u00e9gek k\u00f6zel fele semmilyen alternat\u00edv munkaid\u0151 megold\u00e1st nem k\u00edn\u00e1l, akik m\u00e9gis, azoknak is csup\u00e1n a negyed\u00e9n\u00e9l \u00e9rhet\u0151 el a rugalmas munkaid\u0151, ahogy az sem titok, hogy a digitaliz\u00e1ci\u00f3 ter\u00fclet\u00e9n is sz\u00e1mos v\u00e1llalat mutat lemarad\u00e1st.<\/p>\n

\n

Szeml\u00e9letv\u00e1lt\u00e1s az \u00e9rt\u00e9kes koll\u00e9g\u00e1k\u00e9rt<\/h4>\n<\/p>\n

\u201eAhhoz, hogy mind a munk\u00e1ltat\u00f3k, mind a munkav\u00e1llal\u00f3k sz\u00e1m\u00e1ra gy\u00fcm\u00f6lcs\u00f6z\u0151 munkakapcsolatok sz\u00fclessenek a j\u00f6v\u0151ben, a v\u00e1llalatoknak legels\u0151 l\u00e9p\u00e9sk\u00e9nt azt kell \u00e1tgondolniuk, hogy milyen \u00e9rt\u00e9kekkel rendelkeznek, amelyek fontosak lehetnek ennek a c\u00e9lcsoportnak. Emellett az er\u0151s munk\u00e1ltat\u00f3i m\u00e1rka szerep\u00e9r\u0151l sem szabad elfeledkezni\u00fck, az Y \u00e9s Z gener\u00e1ci\u00f3sok ugyanis nem csak felel\u0151ss\u00e9gteljes feladatokat, de identit\u00e1st is v\u00e1rnak a munkaad\u00f3jukt\u00f3l, vagyis, ha a c\u00e9gek hossz\u00fat\u00e1v\u00fa egy\u00fcttm\u0171k\u00f6d\u00e9sekre v\u00e1gynak, hossz\u00fat\u00e1v\u00fa strat\u00e9gi\u00e1ban kell gondolkodniuk<\/em>\u201d \u2013 hangs\u00falyozza a szakember.<\/p>\n

A befektetett energia, \u00e9s a gyakorlatba \u00e1t\u00fcltetett \u00faj n\u00e9z\u0151pontok pedig k\u00e9ts\u00e9gtelen\u00fcl megt\u00e9r\u00fclnek a szakember szerint:<\/p>\n

Ez a k\u00e9t work hard, play hard szellemis\u00e9g\u0171 gener\u00e1ci\u00f3, akik a munk\u00e1ra is fogyaszt\u00f3k\u00e9nt tekintenek, vagyis \u00e9pp\u00fagy a fogyaszt\u00f3i el\u0151ny\u00f6ket szeretn\u00e9k \u00e9lvezni a munkahely\u00fck\u00f6n, mint b\u00e1rmilyen m\u00e1s ter\u00fcleten. Cser\u00e9be viszont lelkesek, kem\u00e9nyen dolgoznak \u00e9s \u00e9rt\u00e9ket akarnak teremteni. Azt pedig a munkaad\u00f3knak tudom\u00e1sul kell venni\u00fck, hogy a lojalit\u00e1st m\u00e1r nem a munk\u00e1ban, hanem megannyi m\u00e1s val\u00f3s \u00e9s virtu\u00e1lis k\u00f6z\u00f6ss\u00e9gben \u00e9lik meg, azonban, ha kell\u0151 figyelmet \u00e9s lehet\u0151s\u00e9get kapnak, azt magas teljes\u00edtm\u00e9nnyel viszonozz\u00e1k.<\/p>\n

\n

K\u00e9sz\u00edtette:<\/strong> Ist\u00f3k Nikoletta<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Az Y \u00e9s Z gener\u00e1ci\u00f3s munkav\u00e1llal\u00f3k bevonz\u00e1sa \u00e9s megtart\u00e1sa jellemz\u0151en nagy fejt\u00f6r\u00e9st okoz a munkaad\u00f3knak, ez\u00e9rt mai posztunkban \u0151k a f\u0151szerepl\u0151k. <\/p>\n","protected":false},"author":5,"featured_media":5643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,269,276],"tags":[249,100,250,39,38],"class_list":["post-5639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek","category-nagyvallalatok","tag-generacio","tag-uj-generacio","tag-x-generacio","tag-y-generacio","tag-z-generacio"],"acf":[],"yoast_head":"\nAz \u00e9rt\u00e9kteremt\u0151 gener\u00e1ci\u00f3: \u00edgy nyerheted meg - HR feed - powered by Profession<\/title>\n<meta name=\"description\" content=\"A hazai munk\u00e1ltat\u00f3k felismerik a fiatal munkav\u00e1llal\u00f3k ig\u00e9nyeit, de nem reag\u00e1lnak megfelel\u0151en r\u00e1juk. 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