{"id":4118,"date":"2019-07-08T09:00:32","date_gmt":"2019-07-08T07:00:32","guid":{"rendered":"https:\/\/www.profession.hu\/blog\/?p=4118"},"modified":"2020-09-23T08:54:24","modified_gmt":"2020-09-23T06:54:24","slug":"profession-hr-konferencia-2019-recruitment-online-marketing","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/profession-hr-konferencia-2019-recruitment-online-marketing\/","title":{"rendered":"Profession HR konferencia 2019: ahol a recruitment \u00e9s az online marketing tal\u00e1lkozik"},"content":{"rendered":"<p>Keresleti munkaer\u0151piac van, a toborz\u00e1s jelent\u00e9se pedig v\u00e9g\u00e9rv\u00e9nyesen \u00e1talakult \u2013 b\u00e1r m\u00e9g szinte csak \u00edzlelgetj\u00fck az \u00faj fel\u00e1ll\u00e1st, ahhoz, hogy l\u00e9p\u00e9st tudjunk tartani, m\u00e9g egy t\u00e9nnyel sz\u00e1molnunk kell: a jel\u00f6ltek felkutat\u00e1s\u00e1hoz, megsz\u00f3l\u00edt\u00e1s\u00e1hoz, bevonz\u00e1s\u00e1hoz ma m\u00e1r nem csup\u00e1n \u00e1tfog\u00f3 recruitment tud\u00e1sra \u00e9s proaktivit\u00e1sra van sz\u00fcks\u00e9g, de naprak\u00e9sz online marketing ismeretekre is. Egy bet\u00f6ltetlen poz\u00edci\u00f3ra ugyanis ma pontosan \u00fagy kell tekinten\u00fcnk, mint a c\u00e9g core term\u00e9keire, vagyis vonz\u00f3v\u00e1 \u00e9s eladhat\u00f3v\u00e1 kell tenn\u00fcnk, r\u00e1ad\u00e1sul mindezt az inform\u00e1ci\u00f3kkal zs\u00fafolt online t\u00e9rben. Amennyire aktu\u00e1lis a t\u00e9ma, \u00e9ppen olyan formabont\u00f3 konferenci\u00e1val k\u00e9sz\u00fcl\u00fcnk!<\/p>\n<h2>Amit a piac dikt\u00e1l<\/h2>\n<p>Ah\u00e1nyf\u00e9le nyitott \u00e1ll\u00e1s, annyif\u00e9le jel\u00f6lt, egy k\u00f6z\u00f6s azonban valamennyi potenci\u00e1lis p\u00e1ly\u00e1z\u00f3ban van: mindannyian interneteznek. \u00cdgy azt m\u00e1r tudjuk, hol kell keresn\u00fcnk \u0151ket, a hogyan azonban m\u00e9gsem olyan egy\u00e9rtelm\u0171. Hogy mi is zajlik azon az online piacon, ahol fel kell kelten\u00fcnk a munkav\u00e1llal\u00f3k figyelm\u00e9t, abba <strong>R\u00e9nyi Bal\u00e1zs, az Isobar Budapest Content &amp; Social Media vezet\u0151je<\/strong> avat be minket. El\u0151ad\u00e1s\u00e1b\u00f3l kider\u00fcl, mit jelent a gyakorlatban a digit\u00e1lis eszk\u00f6z\u00f6k t\u00e9rh\u00f3d\u00edt\u00e1sa, azaz az okostelefonpenetr\u00e1ci\u00f3, \u00e9s azt is el\u00e1rulja, hogyan interneteznek ma a felhaszn\u00e1l\u00f3k. A marketingszakember a t\u00e9m\u00e1val annak megjelen\u00e9se \u00f3ta foglalkozik, \u00edgy hiteles k\u00e9pet kapunk \u00e1ltala arr\u00f3l is, hogy miben rejlik az online marketingkamp\u00e1nyok ereje. Persze mindez m\u00e9g kev\u00e9s lenne, ha nem tiszt\u00e1zn\u00e1nk, mit takar a session\/visit, unique visitor, impression, CTR, konverzi\u00f3, CPC, CPA, vagy a bounce rate kifejez\u00e9s \u2013 ezek n\u00e9lk\u00fcl ugyanis ma m\u00e1r biztosan nem l\u00e9tezik eredm\u00e9nyes online toborz\u00e1s.<\/p>\n<p>Haz\u00e1nk egyik legnagyobb online marketing \u00fcgyn\u00f6ks\u00e9g\u00e9nek tartalmas bevezet\u0151je ut\u00e1n nemzetk\u00f6zi vizekre evez\u00fcnk: <strong>Christine Navez, a Stepstone, vagyis a vil\u00e1g legnagyobb toborz\u00e1si szolg\u00e1ltat\u00f3j\u00e1nak online marketing vezet\u0151je<\/strong> megmutatja, milyen digit\u00e1lis megold\u00e1sok m\u0171k\u00f6dnek t\u0151l\u00fcnk nyugatabbra \u2013 tabuk n\u00e9lk\u00fcl! A Stepstone 24 orsz\u00e1gban dolgozik az\u00e9rt, hogy a v\u00e1ltoz\u00f3 \u00fcgyf\u00e9lig\u00e9nyeket maxim\u00e1lisan kiszolg\u00e1lja, \u00e9s most bepillant\u00e1st nyer\u00fcnk sikeres portf\u00f3li\u00f3jukba, ahogy arra is f\u00e9ny der\u00fcl, milyen infrastrukt\u00fara sz\u00fcks\u00e9ges ehhez a teljes recruitment folyamat vonatkoz\u00e1s\u00e1ban, s\u0151t Christine azt is l\u00e1ttatni engedi, hogy milyen jellemz\u0151 k\u00fcl\u00f6nbs\u00e9gek mutatkoznak az egyes piacok k\u00f6z\u00f6tt. Az el\u0151ad\u00e1st izgalmas gyakorlati \u00fatmutat\u00f3 teszi teljess\u00e9.&nbsp;<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Profession HR konferencia 2019\" width=\"1600\" height=\"630\" title=\"Profession HR konferencia 2019\" data-id=\"4127\" src=\"https:\/\/www.profession.hu\/blog\/app\/uploads\/2019\/07\/profession-hr_konferencia_ad.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<h2>Sz\u00e1mok, \u00e9s ami m\u00f6g\u00f6tt\u00fck van<\/h2>\n<p>Hogy mi, mi\u00e9rt, \u00e9s hogyan m\u0171k\u00f6dik a haza online recruitmentben, arra <strong>Varga Bal\u00e1zs, a Profession.hu Marketing vezet\u0151je<\/strong> vil\u00e1g\u00edt r\u00e1. El\u0151ad\u00e1s\u00e1b\u00f3l v\u00e1laszt kapunk arra, hogy mit jelent ma a legl\u00e1togatottabb \u00e1ll\u00e1sport\u00e1lnak lenni, mit mutat az oldalon elt\u00f6lt\u00f6tt id\u0151, \u00e9s mi sz\u00e1m\u00edt min\u0151s\u00e9gi l\u00e1togat\u00e1snak. Ahhoz, hogy megl\u00e1ssuk, mi rejlik a sz\u00e1mok m\u00f6g\u00f6tt, megismerked\u00fcnk a m\u00e9diamix sz\u00fcks\u00e9gszer\u0171 v\u00e1ltoz\u00e1s\u00e1val, \u00e9s azokkal a csatorn\u00e1kkal, ahol napjainkban a jel\u00f6ltek t\u00e9nylegesen el\u00e9rhet\u0151ek, s\u0151t arr\u00f3l is ler\u00e1ntjuk a leplet, hogy vajon a viselked\u00e9s alap\u00fa marketing vagy a demogr\u00e1fiai c\u00e9lz\u00e1s hat\u00e9konyabb-e. A bevezet\u0151ben emlegetett t\u00e9rh\u00f3d\u00edt\u00f3 mobiltelefonokra, az \u00e1ltaluk teremtett kih\u00edv\u00e1sokra is visszat\u00e9r\u00fcnk, \u00e9s term\u00e9szetesen a lehets\u00e9ges megold\u00e1sok sem maradnak el. \u00c9s ha m\u00e1r a sz\u00e1mokkal kezdt\u00fck, azokkal is fejezz\u00fck be: Bal\u00e1zs nem csup\u00e1n a m\u00e9r\u00e9s fontoss\u00e1g\u00e1r\u00f3l besz\u00e9l majd, hanem arr\u00f3l is, hogy hogyan m\u00e9rhet\u00fcnk hat\u00e9konyan.<\/p>\n<h2>A megker\u00fclhetetlen social m\u00e9dia<\/h2>\n<p><strong>Szigeti Nikoletta, a Profession Services \u00fczlet\u00e1gvezet\u0151je<\/strong> szerint amennyire evidencia napjainkban, hogy \u00e1ll\u00e1sport\u00e1lon helyez\u00fcnk el egy hirdet\u00e9st, szinte ugyan\u00fagy kell a social m\u00e9di\u00e1ra is gondolnunk, vagyis a jelenl\u00e9t m\u00e1r nem opcion\u00e1lis, hanem k\u00f6telez\u0151. Hogy hogyan m\u0171k\u00f6dnek ma a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fel\u00fcletei, \u00e9s az aktu\u00e1lis trendeknek milyen hat\u00e1sai vannak a recruitmentre azt Nikoletta gyakorlatias p\u00e9ld\u00e1kon kereszt\u00fcl szeml\u00e9lteti, amelyekb\u0151l azt is megtudjuk, mi\u00e9rt n\u00e9lk\u00fcl\u00f6zhetetlen az online marketing tud\u00e1s, ha a h\u00edrfolyamokat g\u00f6rget\u0151 potenci\u00e1lis jel\u00f6lteket meg akarjuk sz\u00f3l\u00edtani. Sz\u00f3 lesz a Profession Services social m\u00e9dia term\u00e9keir\u0151l, \u00e9s arr\u00f3l is, hogy milyen szeml\u00e9letv\u00e1lt\u00e1s sz\u00fcks\u00e9ges ahhoz, hogy egyedi, a sz\u00f6vegez\u00e9st illetve a vizualit\u00e1st tekintve kreat\u00edv \u00e9s legf\u0151k\u00e9pp eredm\u00e9nyes megold\u00e1sok sz\u00fclessenek a k\u00f6z\u00f6ss\u00e9gi platformokon.<\/p>\n<h2>Ami m\u0171k\u00f6dik<\/h2>\n<p>A hallottakat a nap v\u00e9g\u00e9n <strong>n\u00e9h\u00e1ny lok\u00e1lis best practice<\/strong> koron\u00e1zza: olyan p\u00e9ld\u00e1kat hozunk, akik m\u00e1r sikeresen megval\u00f3s\u00edtott\u00e1k a HR \u00e9s az online marketing egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9t. El\u00e1rulj\u00e1k, milyen neh\u00e9zs\u00e9gekkel kellett szemben\u00e9zni\u00fck, \u00e9s milyen utat j\u00e1rtak be ahhoz, hogy ma m\u00e1r a strat\u00e9gi\u00e1juk r\u00e9sze legyen mindaz, amir\u0151l sokan m\u00e9g csak most kezdenek el besz\u00e9lni. Ben\u00e9zhet\u00fcnk a kulissz\u00e1k m\u00f6g\u00e9, \u00e9s a digit\u00e1lis csatorn\u00e1k adotts\u00e1gait lek\u00f6vet\u0151, eredm\u00e9nyes praktik\u00e1kat ismerhet\u00fcnk meg, vagyis l\u00e1thatjuk, mely online marketing technik\u00e1k m\u0171k\u00f6dnek a gyakorlatban, \u00e9s milyen m\u00f3don \u00e1ll\u00edthat\u00f3k a toborz\u00e1s, illetve nem mellesleg a munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s szolg\u00e1lat\u00e1ba. <\/p>\n<p>Mindez egy rendhagy\u00f3 HR konferenci\u00e1n, ami egyar\u00e1nt sz\u00f3l azoknak, akik m\u00e9g csak most ismerkednek a t\u00e9m\u00e1val, \u00e9s hasznos azok sz\u00e1m\u00e1ra is, akik egy kis extr\u00e1val dobn\u00e1k fel online recruitment rutinjukat. <a href=\"https:\/\/www.profession.hu\/hrkonferencia2019?utm_source=hrfeed&amp;utm_medium=article&amp;utm_campaign=1\" target=\"_blank\">R\u00e9szletes program \u00e9s jegyv\u00e1s\u00e1rl\u00e1s itt<\/a>.&nbsp;<\/p>\n<p style=\"text-align: right;\"><strong>K\u00e9sz\u00edtette:<\/strong> Ist\u00f3k Nikoletta<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hol tartunk most \u00e9s mire kell k\u00e9sz\u00fclnie a recruitereknek? Hogyan ker\u00fcl a k\u00e9pbe az online marketing? A v\u00e1laszok szeptember 19-\u00e9n \u00e9rkeznek!<\/p>\n","protected":false},"author":5,"featured_media":4122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[269,52],"tags":[],"class_list":["post-4118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek","category-rendezveny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Profession HR konferencia 2019: ahol a recruitment \u00e9s az online marketing tal\u00e1lkozik - HR feed - powered by Profession<\/title>\n<meta name=\"description\" content=\"Hol tartunk most \u00e9s mire kell k\u00e9sz\u00fclnie a recruitereknek? Hogyan ker\u00fcl a k\u00e9pbe az online marketing, \u00e9s hogyan teheti sikeress\u00e9 a toborz\u00e1st? A v\u00e1laszok szeptember 19-\u00e9n, a Profession HR konferenci\u00e1n \u00e9rkeznek!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profession.hu\/hrfeed\/profession-hr-konferencia-2019-recruitment-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profession HR konferencia 2019: ahol a recruitment \u00e9s az online marketing tal\u00e1lkozik - HR feed - powered by Profession\" \/>\n<meta property=\"og:description\" content=\"Hol tartunk most \u00e9s mire kell k\u00e9sz\u00fclnie a recruitereknek? Hogyan ker\u00fcl a k\u00e9pbe az online marketing, \u00e9s hogyan teheti sikeress\u00e9 a toborz\u00e1st? 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