{"id":1381,"date":"2018-03-13T11:22:55","date_gmt":"2018-03-13T09:22:55","guid":{"rendered":"https:\/\/www.profession.hu\/blog\/?p=1381"},"modified":"2020-09-23T09:02:52","modified_gmt":"2020-09-23T07:02:52","slug":"allashirdetes-vs-adatbazis","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/","title":{"rendered":"\u00c1ll\u00e1shirdet\u00e9s vs. adatb\u00e1zis"},"content":{"rendered":"

Mi az az employer branding?<\/a><\/h4>\n

Az employer branding, magyarul a munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s olyan k\u00e9pet alak\u00edt ki a c\u00e9gr\u0151l, mint munkahelyr\u0151l, hogy az emberek akarjanak n\u00e1lunk dolgozni.<\/a><\/p>\n

A jel\u00f6ltkeres\u00e9s napjainkban rendk\u00edv\u00fcl \u00f6sszetett folyamat: megfelel\u0151en megv\u00e1lasztott eszk\u00f6z\u00f6k, hib\u00e1tlan c\u00e9lz\u00e1s, \u00e9s aktivit\u00e1s sz\u00fcks\u00e9ges az eredm\u00e9nyekhez. De vajon ink\u00e1bb adatb\u00e1zisokban \u00e9rdemes keresni, vagy az \u00e1ll\u00e1shirdet\u00e9sek m\u0171k\u00f6dnek hat\u00e9konyabban?<\/p>\n

Szigeti Nikoletta, a Profession Services \u00dczlet\u00e1gvezet\u0151je \u00fagy v\u00e9li, a munkaer\u0151piac jelen \u00e1ll\u00e1sa szerint nem engedhetj\u00fck meg magunknak, hogy b\u00e1rmilyen lehets\u00e9ges mer\u00edt\u00e9si b\u00e1zist kihagyjunk a toborz\u00e1s sor\u00e1n, legyen az egy \u00e1ll\u00e1shirdet\u00e9s, adatb\u00e1zisban keres\u00e9s, social media kamp\u00e1ny, offline rendezv\u00e9ny, vagy \u00e9pp az ismerets\u00e9gi k\u00f6r\u00fcnk. \u201eA hirdet\u00e9si term\u00e9keink \u00e9s a jel\u00f6ltadatb\u00e1zisunk nagyon j\u00f3l kieg\u00e9sz\u00edtik egym\u00e1st, \u00e9s j\u00f3l haszn\u00e1lva \u0151ket jelent\u0151sen ler\u00f6vid\u00edthetik a jel\u00f6ltkeres\u00e9sre ford\u00edtott id\u0151t.\u201d<\/em><\/p>\n

T\u00fczes Imre, a Profession.hu \u00fczletfejleszt\u00e9si \u00e9s term\u00e9kmenedzsment vezet\u0151je hozz\u00e1teszi: \u201eNem l\u00e9tezik egyetlen univerz\u00e1lis eszk\u00f6z sem. Mindig a poz\u00edci\u00f3 jellege, a toborz\u00e1s t\u00edpusa, intenzit\u00e1sa \u00e9s a piaci adotts\u00e1gok hat\u00e1rozz\u00e1k meg, hogy milyen eszk\u00f6z\u00f6kh\u00f6z \u00e9rdemes ny\u00falni. Mi m\u00e1r r\u00e9g nem \u00e1ll\u00e1sport\u00e1lk\u00e9nt defini\u00e1ljuk magunkat, sokkal ink\u00e1bb toborz\u00e1si szolg\u00e1ltat\u00f3 vagyunk. Mindig az aktu\u00e1lis \u00fcgyf\u00e9lig\u00e9nyhez igazodva aj\u00e1nlunk olyan term\u00e9keket a portf\u00f3li\u00f3nkb\u00f3l, amelyekkel partner\u00fcnk t\u00e9nyegesen el\u00e9ri a sz\u00e1m\u00e1ra megfelel\u0151 jel\u00f6lteket.\u201d<\/em><\/p>\n

A sz\u00e1mok \u00f6nmaguk\u00e9rt besz\u00e9lnek<\/h3>\n

A Profession.hu folyamatosan b\u0151v\u00fcl\u0151 \u00f6n\u00e9letrajz-adatb\u00e1zis\u00e1ban t\u00f6bb, mint 270.000 CV v\u00e1lik azonnal el\u00e9rhet\u0151v\u00e9 az \u00fcgyfelek sz\u00e1m\u00e1ra. A fejlett keres\u0151motornak k\u00f6sz\u00f6nhet\u0151en nagyon egyszer\u0171 a keres\u00e9s az akt\u00edv \u00e9s passz\u00edv jel\u00f6ltek k\u00f6z\u00f6tt. \u201eBizonyos esetekben a passz\u00edv jel\u00f6ltek adatb\u00e1zisb\u00f3l t\u00f6rt\u00e9n\u0151 el\u00e9r\u00e9se \u00e9s megsz\u00f3l\u00edt\u00e1sa jelenti a toborz\u00e1si megold\u00e1st. K\u00fcl\u00f6n\u00f6sen igaz ez a hi\u00e1nyszakm\u00e1kban. Ugyanakkor fontos kihangs\u00falyozni az \u00e1ll\u00e1shirdet\u00e9sek hatalmas szerep\u00e9t \u00e9s l\u00e9tjogosults\u00e1g\u00e1t. Az NRC 2017-es \u00e1tfog\u00f3 magyarorsz\u00e1gi felm\u00e9r\u00e9s\u00e9nek eredm\u00e9nye alapj\u00e1n a munkaad\u00f3k 73 sz\u00e1zal\u00e9ka \u00e1ll\u00e1sport\u00e1lokon keresi a sz\u00e1m\u00e1ra ide\u00e1lis jel\u00f6ltet. A kutat\u00f3c\u00e9g 2016-os, munkav\u00e1llal\u00f3i mint\u00e1n v\u00e9gzett felm\u00e9r\u00e9se szerint pedig a jel\u00f6ltek 75 sz\u00e1zal\u00e9ka \u00e1ll\u00e1sport\u00e1lokon keresett \u00e1ll\u00e1st. Vagyis \u00e1ltal\u00e1ban ide fordul a keresleti oldal, \u00e9s ez igaz a hirdet\u0151kre is\u201d<\/em> \u2013 emeli ki T\u00fczes Imre.<\/p>\n

Munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s \u00e1ll\u00e1shirdet\u00e9ssel?<\/h3>\n

\u201eHa ma \u00e1ll\u00e1shirdet\u00e9st v\u00e1s\u00e1rolsz, m\u00e1r messze nem csak id\u0151be \u00e9s fel\u00fcletbe ruh\u00e1zol be. Azzal, hogy egy h\u00faszmilli\u00f3 oldallet\u00f6lt\u00e9st gener\u00e1l\u00f3 oldalon, vagyis a Profession.hu-n megjelenteted a c\u00e9ged, annak jelent\u0151s Employer Branding \u00e9rt\u00e9ke van, hiszen l\u00e1that\u00f3v\u00e1 v\u00e1lsz, mint munk\u00e1ltat\u00f3. R\u00e1ad\u00e1sul az \u00e1ll\u00e1shirdet\u00e9s egyben social media el\u00e9r\u00e9st is biztos\u00edt: 46 facebook oldalunkon \u00e9s t\u00f6bb sz\u00e1z partner oldalunkon is kiker\u00fclhet bannerk\u00e9nt a hirdet\u00e9sed, tov\u00e1bb n\u00f6velve a munkaad\u00f3i m\u00e1rk\u00e1d ismerts\u00e9g\u00e9t. Ez a hozz\u00e1adott \u00e9rt\u00e9k az adatb\u00e1zis haszn\u00e1latn\u00e1l hi\u00e1nyzikhiszen ott nem mutatod meg magad t\u00f6bb ezer vagy t\u00edzezer potenci\u00e1lis \u00e1ll\u00e1skeres\u0151nek.\u201d<\/em> \u2013 hangs\u00falyozza az \u00fczletfejleszt\u00e9si vezet\u0151.<\/p>\n

H\u00edrlev\u00e9l: c\u00e9lz\u00e1s az adatb\u00e1zisra<\/h3>\n

Az online \u00e1ll\u00e1shirdet\u00e9st a k\u00f6zvetlen\u00fcl l\u00e1togat\u00f3 \u00e9s a k\u00fcl\u00f6nb\u00f6z\u0151 egy\u00e9b fel\u00fcletekr\u0151l bevonzott relev\u00e1ns jel\u00f6ltek mellett m\u00e1s forr\u00e1s is t\u00e1pl\u00e1lhatja: a h\u00edrlev\u00e9l. \u201eEzzel az eszk\u00f6zzel az adatb\u00e1zisunkban regisztr\u00e1lt \u00e1ll\u00e1skeres\u0151ket \u00e9rhetj\u00fck el, pontos tal\u00e1latokat eredm\u00e9nyezve, hiszen a t\u00f6bb mint hatsz\u00e1zezer h\u00edrlev\u00e9l-feliratkoz\u00f3nk k\u00f6z\u00fcl azoknak k\u00fcldj\u00fck ki a hirdet\u00e9st, akik sz\u00e1m\u00e1ra az val\u00f3ban relev\u00e1ns \u2013 ezzel pedig aktiviz\u00e1lhatjuk az addig passz\u00edv jel\u00f6lteket is, akiket \u00edgy megsz\u00f3l\u00edtani, \u00e9s a kiv\u00e1laszt\u00e1si folyamatba bevinni is jelent\u0151sen k\u00f6nnyebb\u201d<\/em> \u2013 fejti ki a szakember.<\/p>\n

Az \u00e9rem m\u00e1sik oldala<\/h3>\n

\u201eAz \u00e1ll\u00e1shirdet\u00e9s mell\u00e9 szak\u00e9rt\u0151i tan\u00e1csad\u00e1st is adunk, annak megfelel\u0151en, hogy milyen poz\u00edci\u00f3ra keresel jel\u00f6ltet: melyik term\u00e9k a legmegfelel\u0151bb sz\u00e1modra, hogyan \u00e9rdemes megfogalmaznod a hirdet\u00e9sedet, vagy \u00e9pp milyen kieg\u00e9sz\u00edt\u0151 szolg\u00e1ltat\u00e1ssal \u00e9rheted el a sz\u00e1modra ide\u00e1lis munkav\u00e1llal\u00f3kat. Az eDM light szolg\u00e1ltat\u00e1sunkkal p\u00e9ld\u00e1ul biztos\u00edtani tudjuk, hogy a munkak\u00f6r szempontj\u00e1b\u00f3l relev\u00e1ns, minimum 500 jel\u00f6ltnek elk\u00fcldj\u00fck a hirdet\u00e9sed e-mailben. Az eredm\u00e9nyeket teh\u00e1t nem b\u00edzzuk a v\u00e9letlenre, viselked\u00e9salapon \u00e9s m\u00e1s target\u00e1l\u00e1si m\u00f3dszerekkel is ut\u00e1na ny\u00falunk azoknak a jel\u00f6lteknek, akiket \u00e9rdekesnek tal\u00e1lhatsz<\/em>\u201d \u2013 osztja meg T\u00fczes Imre.<\/p>\n

Proakt\u00edv toborz\u00e1s<\/h3>\n

Azokban a szektorokban, ahol egyre sz\u0171k\u00fcl az \u00e1ll\u00e1skeres\u0151k sz\u00e1ma, aj\u00e1nlott mihamarabb gondolkod\u00e1sm\u00f3dot v\u00e1ltani: a v\u00e1rakoz\u00e1s helyett akt\u00edvan tenni kell a jel\u00f6ltek\u00e9rt. \u201eAz \u00e1ll\u00e1shirdet\u00e9sek eset\u00e9n ki kell v\u00e1rnunk az \u00e1ll\u00e1skeres\u0151k jelentkez\u00e9s\u00e9t, \u00edgy ezt az id\u0151t kihaszn\u00e1lhatjuk arra, hogy a rendelkez\u00e9s\u00fcnkre \u00e1ll\u00f3 adatb\u00e1zisb\u00f3l min\u00e9l t\u00f6bb jel\u00f6lttel felvegy\u00fck a kapcsolatot, azonnali visszajelz\u00e9shez jutva arr\u00f3l, hogy \u00e9rdekli-e \u0151ket az adott poz\u00edci\u00f3. Ha enn\u00e9l proakt\u00edvabb megold\u00e1sra van sz\u00fcks\u00e9g\u00fcnk, a Profession Services csapata a megfelel\u0151 csatorn\u00e1kra koncentr\u00e1lva az akt\u00edv \u00e9s passz\u00edv jel\u00f6lteket is hat\u00e9konyan megc\u00e9lozza sz\u00e1munkra\u201d<\/em> \u2013 eg\u00e9sz\u00edti ki a fentieket Szigeti Nikoletta.<\/p>\n","protected":false},"excerpt":{"rendered":"

A jel\u00f6ltkeres\u00e9s napjainkban rendk\u00edv\u00fcl \u00f6sszetett folyamat. De vajon ink\u00e1bb adatb\u00e1zisokban \u00e9rdemes keresni, vagy az \u00e1ll\u00e1shirdet\u00e9sek m\u0171k\u00f6dnek hat\u00e9konyabban? <\/p>\n","protected":false},"author":5,"featured_media":1399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,269],"tags":[],"class_list":["post-1381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek"],"acf":[],"yoast_head":"\n\u00c1ll\u00e1shirdet\u00e9s vs. adatb\u00e1zis - HR feed - powered by Profession<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1ll\u00e1shirdet\u00e9s vs. adatb\u00e1zis - HR feed - powered by Profession\" \/>\n<meta property=\"og:description\" content=\"A jel\u00f6ltkeres\u00e9s napjainkban rendk\u00edv\u00fcl \u00f6sszetett folyamat. De vajon ink\u00e1bb adatb\u00e1zisokban \u00e9rdemes keresni, vagy az \u00e1ll\u00e1shirdet\u00e9sek m\u0171k\u00f6dnek hat\u00e9konyabban?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/\" \/>\n<meta property=\"og:site_name\" content=\"HR feed - powered by Profession\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profession.hrfeed\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T09:22:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-23T07:02:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2018\/03\/unnamed-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Losonczy Judit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Losonczy Judit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/\",\"url\":\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/\",\"name\":\"\u00c1ll\u00e1shirdet\u00e9s vs. adatb\u00e1zis - HR feed - powered by Profession\",\"isPartOf\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2018\/03\/unnamed-1.png\",\"datePublished\":\"2018-03-13T09:22:55+00:00\",\"dateModified\":\"2020-09-23T07:02:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#\/schema\/person\/0e4306ee18564fddbebfc2b26085938c\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/#primaryimage\",\"url\":\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2018\/03\/unnamed-1.png\",\"contentUrl\":\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2018\/03\/unnamed-1.png\",\"width\":1200,\"height\":628},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#website\",\"url\":\"https:\/\/www.profession.hu\/hrfeed\/\",\"name\":\"HR feed - powered by Profession\",\"description\":\"Szellemi felt\u00f6lt\u0151d\u00e9s HR-eseknek\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.profession.hu\/hrfeed\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#\/schema\/person\/0e4306ee18564fddbebfc2b26085938c\",\"name\":\"Losonczy Judit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1073e1cf116c4500cd66042bfca483d07175853e21b0018ca9f6dd3e75ac940b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1073e1cf116c4500cd66042bfca483d07175853e21b0018ca9f6dd3e75ac940b?s=96&d=mm&r=g\",\"caption\":\"Losonczy Judit\"},\"url\":\"https:\/\/www.profession.hu\/hrfeed\/author\/losonczy-judit\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c1ll\u00e1shirdet\u00e9s vs. adatb\u00e1zis - HR feed - powered by Profession","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.profession.hu\/hrfeed\/allashirdetes-vs-adatbazis\/","og_locale":"hu_HU","og_type":"article","og_title":"\u00c1ll\u00e1shirdet\u00e9s vs. adatb\u00e1zis - HR feed - powered by Profession","og_description":"A jel\u00f6ltkeres\u00e9s napjainkban rendk\u00edv\u00fcl \u00f6sszetett folyamat. 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