{"id":12022,"date":"2026-04-29T14:49:31","date_gmt":"2026-04-29T12:49:31","guid":{"rendered":"https:\/\/www.profession.hu\/hrfeed\/?p=12022"},"modified":"2026-05-18T16:01:23","modified_gmt":"2026-05-18T14:01:23","slug":"a-csr-programcsapdaja-es-ahogy-kilephetunk-belole","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/","title":{"rendered":"A CSR programcsapd\u00e1ja \u2013 \u00e9s ahogy kil\u00e9phet\u00fcnk bel\u0151le"},"content":{"rendered":"

A legt\u00f6bb v\u00e1llalatn\u00e1l van CSR: \u00f6nk\u00e9ntes napok, kamp\u00e1nyok, t\u00e1mogatott \u00fcgyek. L\u00e1that\u00f3, kommunik\u00e1lhat\u00f3, sok esetben j\u00f3l szervezett kezdem\u00e9nyez\u00e9sek. M\u00e9gis \u00e9rdemes feltenni a k\u00e9rd\u00e9st: ezek val\u00f3ban el\u00e9rik a k\u00edv\u00e1nt hat\u00e1st, vagy ink\u00e1bb j\u00f3l m\u0171k\u00f6d\u0151 programok maradnak?<\/strong><\/p>\n

Az elm\u00falt \u00e9vekben a CSR egyre ink\u00e1bb alapelv\u00e1r\u00e1s lett a munkav\u00e1llal\u00f3k \u00e9s a piac r\u00e9sz\u00e9r\u0151l is: nemcsak az sz\u00e1m\u00edt, mit csin\u00e1l egy v\u00e1llalat, hanem az is, hogy mi\u00e9rt teszi. A purpose driven munkahelyek fel\u00e9 val\u00f3 elmozdul\u00e1s egy\u00e9rtelm\u0171 trend, friss kutat\u00e1sok (pl. Deloitte Global Millennial Survey<\/a>) szerint a munkav\u00e1llal\u00f3k jelent\u0151s r\u00e9sze kifejezetten olyan szervezetn\u00e9l szeretne dolgozni, amelynek vil\u00e1gos t\u00e1rsadalmi c\u00e9lja van, \u00e9s ehhez a m\u0171k\u00f6d\u00e9s\u00e9ben is k\u00f6vetkezetesen igazodik. Ebben a k\u00f6rnyezetben a c\u00e9gek t\u00e1rsadalmi szerepe l\u00e1that\u00f3bb\u00e1 v\u00e1lt, \u00e9s ezzel egy\u00fctt a felel\u0151ss\u00e9g\u00fck is. A CSR \u00edgy m\u00e1r nem k\u00fcl\u00f6n\u00e1ll\u00f3 aktivit\u00e1s, egy kateg\u00f3ria a megnyerhet\u0151 c\u00e9ges d\u00edjak versenysz\u00e1maiban, hanem egyre ink\u00e1bb m\u0171k\u00f6d\u00e9si k\u00e9rd\u00e9s is.<\/p>\n

Kamp\u00e1ny helyett a mindennapi m\u0171k\u00f6d\u00e9s r\u00e9sze<\/h2>\n

J\u00f3 sz\u00e1nd\u00e9k\u00fa \u00e9s teljesen \u00e9rthet\u0151 kiindul\u00f3pont, hogy a CSR a marketingn\u00e9l landol, kamp\u00e1nyok \u00e9s aktivit\u00e1sok form\u00e1j\u00e1ban. De ha a CSR egy program a c\u00e9g \u00e9let\u00e9ben, akkor k\u00f6nnyen lev\u00e1lik a napi m\u0171k\u00f6d\u00e9sr\u0151l. Id\u0151szakos aktivit\u00e1ss\u00e1 v\u00e1lik, fot\u00f3z\u00e1si lehet\u0151s\u00e9gg\u00e9, a \u201cB\u00fcszkes\u00e9geink\u201d rovat tartalm\u00e1v\u00e1.Milyen lehet a 2.0? A val\u00f3di hat\u00e1s ott keletkezik, amikor a t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e1tsz\u00f6vi a mindennapi szervezeti m\u0171k\u00f6d\u00e9st is. Ide tartozik az \u00f6nk\u00e9ntess\u00e9g t\u00e1mogat\u00e1sa, a diverzit\u00e1s \u00e9s inkl\u00fazi\u00f3 er\u0151s\u00edt\u00e9se, vagy ak\u00e1r a munkaer\u0151piachoz val\u00f3 hozz\u00e1f\u00e9r\u00e9s jav\u00edt\u00e1sa k\u00fcl\u00f6nb\u00f6z\u0151 csoportok sz\u00e1m\u00e1ra.<\/p>\n

Nem minden j\u00f3 \u00fcgy a mi \u00fcgy\u00fcnk<\/h2>\n

\u201cHa egy c\u00e9g dolgoz\u00f3i azt l\u00e1tj\u00e1k, hogy a v\u00e1llalatuk a t\u00e1rsadalmi-k\u00f6rnyezeti hat\u00e1s\u00e1val is foglalkozik \u2013 mert egy\u00e9bk\u00e9nt az \u0151 szem\u00e9lyes \u00e9rt\u00e9krendj\u00fckkel ez \u00f6sszef\u00fcgg \u2013, akkor az a megtart\u00e1sban is plusz \u00e9rt\u00e9ket jelenthet, f\u0151leg, ha a munkaad\u00f3 seg\u00edt abban a dolgoz\u00f3inak, hogy \u0151k is akt\u00edvan be tudjanak kapcsol\u00f3dni a CSR tev\u00e9kenys\u00e9gekbe. \u00dagyhogy ez m\u00e1r megker\u00fclhetetlen feladat; nem v\u00e1laszt\u00e1s k\u00e9rd\u00e9se, csin\u00e1lni kell.\u201c<\/em>– mondja Kisp\u00e9ter Alma, a Profession.hu szenior toborz\u00e1s-kiv\u00e1laszt\u00e1si szak\u00e9rt\u0151je egy kor\u00e1bbi, a t\u00e9m\u00e1ban k\u00e9sz\u00fclt interj\u00fankban.<\/a>Fel kell ismerni, hogy nem minden j\u00f3 \u00fcgy mell\u00e9 kell, vagy lehet oda\u00e1llni. Keress\u00fcnk organikus kapcsol\u00f3d\u00e1sokat a tev\u00e9kenys\u00e9g\u00fcnk \u00e9s a sz\u00e1munkra fontos \u00fcgyek k\u00f6z\u00f6tt:<\/p>\n

\"\"<\/span><\/p>\n

Kisp\u00e9ter Alma<\/p>\n

a Profession.hu szenior toborz\u00e1s-kiv\u00e1laszt\u00e1si szak\u00e9rt\u0151je<\/p>\n

Mindig \u00fagy \u00e9rdemes ennek nekiindulni, hogy megn\u00e9zz\u00fck, mi az a szaktud\u00e1s, mi az a term\u00e9k, amit mi tudunk adni, \u00e9s kikutatjuk, hogy arra melyik szektorban van a legnagyobb sz\u00fcks\u00e9g: ha egy \u00e9lelmiszerl\u00e1nc vagyunk, akkor az \u00e9tkeztet\u00e9sben seg\u00edts\u00fcnk, ha bank vagyunk, akkor anyagi t\u00e1mogat\u00e1ssal, a p\u00e9nz\u00fcgyi tudatoss\u00e1gra nevel\u0151 eduk\u00e1ci\u00f3s programmal t\u00e1mogassuk azokat, akiknek erre sz\u00fcks\u00e9ge van. \u00cdgy lehet bevonni a koll\u00e9g\u00e1kat is, hiszen azok, akik n\u00e1lunk dolgoznak, szint\u00e9n az adott t\u00e9m\u00e1ban lesznek szak\u00e9rt\u0151k.<\/p>\n

A j\u00f3 \u00fcgyeknek is kellenek j\u00f3 jel\u00f6ltek<\/h2>\n

A Profession.hu megk\u00f6zel\u00edt\u00e9se is ezt a logik\u00e1t k\u00f6veti: amellett, hogy a v\u00e1llalati kult\u00fara r\u00e9sze az \u00f6nk\u00e9ntesked\u00e9s<\/a>, egy alapvet\u0151 m\u0171k\u00f6d\u00e9si eszk\u00f6zt tesz\u00fcnk el\u00e9rhet\u0151v\u00e9: a munkaer\u0151piachoz val\u00f3 hozz\u00e1f\u00e9r\u00e9st.<\/p>\n

2026 v\u00e9g\u00e9ig d\u00edjmentes \u00e1ll\u00e1shirdet\u00e9st \u00e9s hirdet\u00e9si tan\u00e1csad\u00e1st biztos\u00edtunk nonprofit alap\u00edtv\u00e1nyok sz\u00e1m\u00e1ra. A c\u00e9l az, hogy a civil szervezetek tart\u00f3san is k\u00e9pesek legyenek el\u00e9rni a sz\u00e1mukra kritikus szakembereket.<\/p>\n

A munkaer\u0151piachoz val\u00f3 hozz\u00e1f\u00e9r\u00e9s egy kev\u00e9sb\u00e9 l\u00e1tv\u00e1nyos, m\u00e9gis nagy hat\u00e1s\u00fa CSR-ter\u00fclet. K\u00fcl\u00f6n\u00f6sen igaz ez azokra a csoportokra, amelyek jelenleg alulreprezent\u00e1ltak: a megv\u00e1ltozott munkak\u00e9pess\u00e9g\u0171 munkav\u00e1llal\u00f3k p\u00e9ld\u00e1ul jelent\u0151s, gyakran kiakn\u00e1zatlan potenci\u00e1lt jelentenek a munkaad\u00f3k sz\u00e1m\u00e1ra is. Az olyan kezdem\u00e9nyez\u00e9sek, mint a K\u00e9zenfogva Alap\u00edtv\u00e1ny m\u00e1jus 20-i Speci\u00e1lis \u00c1ll\u00e1sb\u00f6rz\u00e9je,<\/a> is ezt a kapcsol\u00f3d\u00e1st seg\u00edtik: val\u00f3s tal\u00e1lkoz\u00e1si pontot teremtenek a munk\u00e1ltat\u00f3k \u00e9s a jel\u00f6ltek k\u00f6z\u00f6tt.<\/p>\n

\u00dczleti szempontb\u00f3l sem mell\u00e9kes<\/h2>\n

<p „=””A CSR m\u0171k\u00f6d\u00e9si szintre emel\u00e9se nemcsak t\u00e1rsadalmi, hanem \u00fczleti el\u0151ny\u00f6kkel is j\u00e1r:\/pulli „=”” style=””>er\u0151sebb \u00e9s hitelesebb munk\u00e1ltat\u00f3i m\u00e1rka \u00e9p\u00fcl <li „=”” style=””sz\u00e9lesebb mer\u00edt\u00e9si b\u00e1zisra v\u00e1lthatunk a toborz\u00e1sban\/lili „=”” style=””>magasabb elk\u00f6telez\u0151d\u00e9sre sz\u00e1m\u00edthatunk a munkav\u00e1llal\u00f3kt\u00f3l <li „=”” style=””ez pedig fenntarthat\u00f3bb, stabilabb m\u0171k\u00f6d\u00e9st jelenthet.\/li\/ulp =””=”” „=””>A munkaer\u0151hi\u00e1nnyal k\u00fczd\u0151 szektorokban ez k\u00e9zzelfoghat\u00f3 versenyel\u0151nyt jelenthet.A CSR j\u00f6v\u0151je nem \u00fajabb programok ind\u00edt\u00e1s\u00e1ban van: n\u00e9zz\u00fck meg ink\u00e1bb, hogy szeml\u00e9letk\u00e9nt mennyire tud be\u00e9p\u00fclni a napi m\u0171k\u00f6d\u00e9sbe, a d\u00f6nt\u00e9sekbe, a folyamatokba, a toborz\u00e1sba. Ahol ez megt\u00f6rt\u00e9nik, ott a CSR nem egy d\u00edjnyer\u0151 kateg\u00f3ria lesz a polcon, pontosabban nem csak az. Hanem valami, ami miatt egyszer\u0171en jobb ott dolgozni, \u00e9s k\u00f6zben, mintegy mell\u00e9kesen, egy kicsit jobb lesz a vil\u00e1g is.<\/p>\n

K\u00e9sz\u00edtette:<\/strong> R\u00e1k\u00e1sz-Losonczy Judit<\/p>\n","protected":false},"excerpt":{"rendered":"

A legt\u00f6bb v\u00e1llalatn\u00e1l van CSR: \u00f6nk\u00e9ntes napok, kamp\u00e1nyok, t\u00e1mogatott \u00fcgyek. L\u00e1that\u00f3, kommunik\u00e1lhat\u00f3, sok esetben j\u00f3l szervezett kezdem\u00e9nyez\u00e9sek. M\u00e9gis \u00e9rdemes feltenni a k\u00e9rd\u00e9st: ezek val\u00f3ban el\u00e9rik a k\u00edv\u00e1nt hat\u00e1st, vagy ink\u00e1bb j\u00f3l m\u0171k\u00f6d\u0151 programok maradnak?<\/p>\n","protected":false},"author":5,"featured_media":12025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,88,269,49,276],"tags":[141,6,15,422],"class_list":["post-12022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-hr-strategia","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek","category-munkaero-megtartas","category-nagyvallalatok","tag-csr","tag-employer-branding","tag-megtartas","tag-tarsadalmi-felelossegvallalas"],"acf":[],"yoast_head":"\nA CSR programcsapd\u00e1ja \u2013 \u00e9s ahogy kil\u00e9phet\u00fcnk bel\u0151le - HR feed - powered by Profession<\/title>\n<meta name=\"description\" content=\"A legt\u00f6bb v\u00e1llalatn\u00e1l van CSR: \u00f6nk\u00e9ntes napok, kamp\u00e1nyok, t\u00e1mogatott \u00fcgyek. De ezek val\u00f3ban el\u00e9rik a k\u00edv\u00e1nt hat\u00e1st, vagy ink\u00e1bb j\u00f3l m\u0171k\u00f6d\u0151 programok maradnak?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A CSR programcsapd\u00e1ja \u2013 \u00e9s ahogy kil\u00e9phet\u00fcnk bel\u0151le - HR feed - powered by Profession\" \/>\n<meta property=\"og:description\" content=\"A legt\u00f6bb v\u00e1llalatn\u00e1l van CSR: \u00f6nk\u00e9ntes napok, kamp\u00e1nyok, t\u00e1mogatott \u00fcgyek. De ezek val\u00f3ban el\u00e9rik a k\u00edv\u00e1nt hat\u00e1st, vagy ink\u00e1bb j\u00f3l m\u0171k\u00f6d\u0151 programok maradnak?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/\" \/>\n<meta property=\"og:site_name\" content=\"HR feed - powered by Profession\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profession.hrfeed\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T12:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2026\/04\/hrfeed_cikk_kep-masolata.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Losonczy Judit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Losonczy Judit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/\",\"url\":\"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/\",\"name\":\"A CSR programcsapd\u00e1ja \u2013 \u00e9s ahogy kil\u00e9phet\u00fcnk bel\u0151le - HR feed - powered by Profession\",\"isPartOf\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/a-csr-programcsapdaja-es-ahogy-kilephetunk-belole\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.profession.hu\/hrfeed\/wp-content\/uploads\/2026\/04\/hrfeed_cikk_kep-masolata.png\",\"datePublished\":\"2026-04-29T12:49:31+00:00\",\"dateModified\":\"2026-05-18T14:01:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.profession.hu\/hrfeed\/#\/schema\/person\/0e4306ee18564fddbebfc2b26085938c\"},\"description\":\"A legt\u00f6bb v\u00e1llalatn\u00e1l van CSR: \u00f6nk\u00e9ntes napok, kamp\u00e1nyok, t\u00e1mogatott \u00fcgyek. 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