{"id":11459,"date":"2025-08-15T09:09:33","date_gmt":"2025-08-15T07:09:33","guid":{"rendered":"https:\/\/www.profession.hu\/hrfeed\/?p=11459"},"modified":"2025-09-12T15:05:06","modified_gmt":"2025-09-12T13:05:06","slug":"uj-termek-a-profession-hu-n-fizetett-facebook-megjelenessel-novelhetjuk-allashirdetesunk-hatekonysagat","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/uj-termek-a-profession-hu-n-fizetett-facebook-megjelenessel-novelhetjuk-allashirdetesunk-hatekonysagat\/","title":{"rendered":"\u00daj term\u00e9k a Profession.hu-n: Fizetett Facebook megjelen\u00e9ssel n\u00f6velhetj\u00fck \u00e1ll\u00e1shirdet\u00e9s\u00fcnk hat\u00e9konys\u00e1g\u00e1t"},"content":{"rendered":"

Fizetett, c\u00e9lzott social media megjelen\u00e9ssel b\u0151v\u00fcl a Profession.hu hat\u00e9konys\u00e1gn\u00f6vel\u0151 term\u00e9kpalett\u00e1ja, amellyel a platformon akt\u00edvan \u00e1ll\u00e1st keres\u0151k mellett azokhoz is el\u00e9rhet a hirdet\u00e9s\u00fcnk, akik a k\u00f6z\u00f6ss\u00e9gi oldalakon b\u00f6ng\u00e9sznek \u00faj lehet\u0151s\u00e9gek ir\u00e1nt, vagy \u00e9pp nem is gondoltak arra, hogy m\u00e1s poz\u00edci\u00f3ra v\u00e1ltsanak. Flask\u00e1r Benc\u00e9t, a Profession.hu term\u00e9kmenedzser\u00e9t k\u00e9rdezt\u00fck az \u00faj hat\u00e9konys\u00e1gn\u00f6vel\u0151 eszk\u00f6zr\u0151l.<\/strong><\/p>\n

K\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl a passz\u00edv \u00e1ll\u00e1skeres\u0151k \u00e9rdekl\u0151d\u00e9s\u00e9t is gyorsabban felkelthetj\u00fck<\/h2>\n

A Profession.hu idei\u00a0felm\u00e9r\u00e9s\u00e9b\u0151l<\/a> kider\u00fclt, hogy m\u00e1r k\u00f6zel minden m\u00e1sodik, 18-65 \u00e9v k\u00f6z\u00f6tti magyar munkav\u00e1llal\u00f3 lehet potenci\u00e1lis jel\u00f6lt a toborz\u00f3 c\u00e9geknek \u2013 a megk\u00e9rdezettek 12%-a akt\u00edvan \u00faj \u00e1ll\u00e1st keres, 34%-uk pedig passz\u00edv \u00e1ll\u00e1skeres\u0151, vagyis b\u00e1r nem kezdem\u00e9nyezi a munkahelyv\u00e1lt\u00e1st, de nyitott lenne r\u00e1, ha \u00faj poz\u00edci\u00f3t aj\u00e1nlan\u00e1nak neki.<\/p>\n

Azonban f\u0151leg az ut\u00f3bbi csoportba tartoz\u00f3 munkav\u00e1llal\u00f3k megsz\u00f3l\u00edt\u00e1sa jelenthet kih\u00edv\u00e1st, hiszen \u2013 b\u00e1r szaktud\u00e1suk nagyon is \u00e9rt\u00e9kes lehet a munkaer\u0151piacon \u2013 nem keresik az \u00faj lehet\u0151s\u00e9geket. Erre jelenthetnek megold\u00e1st az olyan eszk\u00f6z\u00f6k, melyekkel gyorsan \u00e9s hat\u00e9konyan felkelthetj\u00fck a figyelm\u00fcket. Mivel a dolgoz\u00f3k nagy r\u00e9sze rendszeresen haszn\u00e1lja a k\u00f6z\u00f6ss\u00e9gi oldalakat, egyb\u0151l ad\u00f3dik a lehet\u0151s\u00e9g, hogy hirdess\u00fcnk ott is \u2013 ebben seg\u00edt most a Profession.hu az \u00e1ll\u00e1shirdet\u00e9sekhez kapcsolhat\u00f3 \u00faj, fizetett Facebook-kamp\u00e1nnyal is.<\/p>\n

\u201eA Pro+ hirdet\u00e9s\u00fcnk r\u00e9szek\u00e9nt m\u00e1r r\u00e9g\u00f3ta haszn\u00e1lunk Facebook-kamp\u00e1nyokat, de most m\u00e1r \u2013 a Light hirdet\u00e9st kiv\u00e9ve \u2013 minden hirdet\u00e9st\u00edpus mell\u00e9 hozz\u00e1adhat\u00f3 a fizetett Facebook megjelen\u00e9s mint hat\u00e9konys\u00e1gn\u00f6vel\u0151 eszk\u00f6z, ami poz\u00edci\u00f3t\u00f3l, c\u00e9gm\u00e9rett\u0151l, szektort\u00f3l vagy lok\u00e1ci\u00f3t\u00f3l f\u00fcggetlen\u00fcl mindenki sz\u00e1m\u00e1ra j\u00f3l m\u0171k\u00f6dik\u201d<\/em> \u2013 mondta Flask\u00e1r Bence, a Profession.hu term\u00e9kmenedzsere.<\/p>\n

A passz\u00edv \u00e1ll\u00e1skeres\u0151k mellett term\u00e9szetesen az akt\u00edvan \u00faj munka ut\u00e1n n\u00e9z\u0151k k\u00f6r\u00e9ben is fontos szerepe van a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1nak. \u201eA c\u00e9geknek vonz\u00f3 lehet\u0151s\u00e9g, ha Facebookon is viszontl\u00e1thatj\u00e1k hirdet\u00e9s\u00fcket, hiszen a fizetett kamp\u00e1ny seg\u00edts\u00e9g\u00e9vel az \u00e1ll\u00e1sport\u00e1lokat ritk\u00e1bban l\u00e1togat\u00f3 potenci\u00e1lis munkav\u00e1llal\u00f3khoz is eljuthat a nyitott poz\u00edci\u00f3 h\u00edre, \u00edgy m\u00e9g tov\u00e1bb b\u0151v\u00edthetik a jel\u00f6ltjeik k\u00f6r\u00e9t\u201d<\/em> \u2013 fogalmazott a Profession.hu term\u00e9kmenedzsere.<\/p>\n

Hozz\u00e1tette: amellett, hogy t\u00f6bb jelentkez\u0151t \u00e9rhet\u00fcnk el, munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s szempontj\u00e1b\u00f3l is kiv\u00e1l\u00f3 lehet\u0151s\u00e9g ez a v\u00e1llalatoknak, k\u00fcl\u00f6n\u00f6sen azoknak, akiknek (m\u00e9g) nincsen saj\u00e1t k\u00f6z\u00f6ss\u00e9gi oldaluk, hiszen \u00edgy egy \u00fajabb toborz\u00e1si platformmal b\u0151v\u00edthetik az eszk\u00f6zt\u00e1rukat.<\/p>\n

Mi\u00e9rt \u00e9ri meg kihaszn\u00e1lni az \u00faj fizetett, c\u00e9lzott Facebook megjelen\u00e9st?<\/h2>\n

\"\"<\/span><\/p>\n

Flask\u00e1r Bence<\/p>\n

a Profession.hu term\u00e9kmenedzsere<\/p>\n

A Profession.hu-n\u00e1l \u00e9ves szinten k\u00f6zel 10 ezer hasonl\u00f3 hirdet\u00e9st, kamp\u00e1nyt futtatunk, ami alapj\u00e1n m\u00e1r tesztelt c\u00e9lcsoportokkal \u00e9s c\u00e9lz\u00e1sokkal dolgozunk. Ez a tapasztalat sokat seg\u00edt abban, hogy minden hirdet\u00e9sn\u00e9l a lehet\u0151 legjobb eredm\u00e9nyt \u00e9rj\u00fck el. A nagyj\u00e1b\u00f3l egyhetes fizetett kamp\u00e1nyokn\u00e1l ez \u00e1tlagosan 700 plusz hirdet\u00e9smegtekint\u00e9st jelent.<\/em><\/p>\n

J\u00f3 h\u00edr, hogy a hirdet\u0151 v\u00e1llalatok sz\u00e1m\u00e1ra az \u00faj term\u00e9k haszn\u00e1lata nem jelent plusz munk\u00e1t vagy szaktud\u00e1st: \u201eAmint feladj\u00e1k a hat\u00e9konys\u00e1gn\u00f6vel\u0151 Facebook hirdet\u00e9st tartalmaz\u00f3 \u00e1ll\u00e1shirdet\u00e9s\u00fcket, automatikusan k\u00e9sz\u00edtj\u00fck hozz\u00e1 a Profession.hu k\u00f6z\u00f6ss\u00e9gi oldal\u00e1n megjelen\u0151 posztot.\u201d<\/em><\/p>\n

\"\"<\/p>\n

A posztok mindig a poz\u00edci\u00f3 \u00e9s a munkaad\u00f3 nev\u00e9t, valamint a munkav\u00e9gz\u00e9s hely\u00e9t tartalmazz\u00e1k, a hirdet\u00e9sekhez tartoz\u00f3 k\u00e9peket pedig a Profession.hu algoritmusa v\u00e1lasztja ki automatikusan a relev\u00e1ns vizu\u00e1lis tartalmak k\u00f6z\u00fcl. Bence kiemelte: a social media kamp\u00e1nyt az \u00e1ll\u00e1shirdet\u00e9s 31 napos id\u0151tartam\u00e1hoz viszony\u00edtva a legide\u00e1lisabb id\u0151pontban ind\u00edtj\u00e1k el, ezzel is t\u00e1mogatva a jobb eredm\u00e9nyeket.<\/p>\n

A hirdet\u00e9s eredm\u00e9nyeit az adott \u00e1ll\u00e1shirdet\u00e9s statisztik\u00e1i k\u00f6z\u00f6tt l\u00e1thatjuk majd, ez a munkaad\u00f3i oldalon m\u00e1r a kamp\u00e1ny akt\u00edv id\u0151szaka k\u00f6zben is el\u00e9rhet\u0151, \u00edgy folyamatosan nyomon k\u00f6vethetj\u00fck a teljes\u00edtm\u00e9ny\u00e9t.<\/p>\n

Kinek aj\u00e1nljuk a Profession.hu fizetett, c\u00e9lzott Facebook hirdet\u00e9s\u00e9t?<\/h2>\n

Mindenkinek, aki az akt\u00edv \u00e1ll\u00e1skeres\u0151k mellett a passz\u00edv jel\u00f6lteket, illetve a k\u00f6z\u00f6ss\u00e9gi oldalakat b\u00f6ng\u00e9sz\u0151 munkav\u00e1llal\u00f3kat is szeretn\u00e9 megsz\u00f3l\u00edtani. A Facebook hirdet\u00e9ssel a dolgoz\u00f3k gyorsan \u00e9rtes\u00fclhetnek az \u00faj nyitott poz\u00edci\u00f3r\u00f3l, munkaad\u00f3k\u00e9nt pedig hat\u00e9konyan b\u0151v\u00edthetj\u00fck a relev\u00e1ns jel\u00f6ltjeink list\u00e1j\u00e1t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Az \u00e1ll\u00e1sport\u00e1lon akt\u00edvan munk\u00e1t keres\u0151k mellett \u00edgy azokhoz is el\u00e9rhet a hirdet\u00e9s\u00fcnk, akik a k\u00f6z\u00f6ss\u00e9gi oldalakon b\u00f6ng\u00e9sznek \u00faj lehet\u0151s\u00e9gek ir\u00e1nt.<\/p>\n","protected":false},"author":26,"featured_media":11394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[269,276,420,3],"tags":[],"class_list":["post-11459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek","category-nagyvallalatok","category-profession-ujdonsagok-kat","category-toborzas-es-kivalasztas"],"acf":[],"yoast_head":"\n\u00daj term\u00e9k a Profession.hu-n: Fizetett Facebook megjelen\u00e9ssel n\u00f6velhetj\u00fck \u00e1ll\u00e1shirdet\u00e9s\u00fcnk hat\u00e9konys\u00e1g\u00e1t - HR feed - powered by Profession<\/title>\n<meta name=\"description\" content=\"Az \u00e1ll\u00e1sport\u00e1lon akt\u00edvan munk\u00e1t keres\u0151k mellett \u00edgy azokhoz is el\u00e9rhet a hirdet\u00e9s\u00fcnk, akik a k\u00f6z\u00f6ss\u00e9gi oldalakon b\u00f6ng\u00e9sznek \u00faj lehet\u0151s\u00e9gek ir\u00e1nt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profession.hu\/hrfeed\/uj-termek-a-profession-hu-n-fizetett-facebook-megjelenessel-novelhetjuk-allashirdetesunk-hatekonysagat\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00daj term\u00e9k a Profession.hu-n: Fizetett Facebook megjelen\u00e9ssel n\u00f6velhetj\u00fck \u00e1ll\u00e1shirdet\u00e9s\u00fcnk hat\u00e9konys\u00e1g\u00e1t - 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