{"id":11316,"date":"2025-06-05T08:00:59","date_gmt":"2025-06-05T06:00:59","guid":{"rendered":"https:\/\/www.profession.hu\/hrfeed\/?p=11316"},"modified":"2025-06-03T12:26:36","modified_gmt":"2025-06-03T10:26:36","slug":"valtozo-hr-strategiak-kreativ-toborzasi-eszkozok-es-a-bertranszparencia-hatasai-a-profession-hu-gyori-hr-konferenciajan","status":"publish","type":"post","link":"https:\/\/www.profession.hu\/hrfeed\/valtozo-hr-strategiak-kreativ-toborzasi-eszkozok-es-a-bertranszparencia-hatasai-a-profession-hu-gyori-hr-konferenciajan\/","title":{"rendered":"V\u00e1ltoz\u00f3 HR-strat\u00e9gi\u00e1k, kreat\u00edv toborz\u00e1si eszk\u00f6z\u00f6k \u00e9s a b\u00e9rtranszparencia hat\u00e1sai a Profession.hu gy\u0151ri HR-konferenci\u00e1j\u00e1n"},"content":{"rendered":"

Nyugat-magyarorsz\u00e1gi HR-szakemberek \u00e9s vezet\u0151k t\u00e1rsas\u00e1g\u00e1ban z\u00e1rtuk a tavaszt Gy\u0151rben, a Profession.hu region\u00e1lis HR NEXT rendezv\u00e9ny\u00e9n, ahol a folyamatos \u00fajratervez\u00e9s k\u00f6zponti k\u00e9rd\u00e9sein t\u00fal a social media fontoss\u00e1ga, a tehets\u00e9gek bevonz\u00e1sa \u00e9s a b\u00e9rtranszparencia is el\u0151t\u00e9rbe ker\u00fclt.<\/strong><\/p>\n

Az aktu\u00e1lis trendekr\u0151l \u00e9s a k\u00f6vetkez\u0151 id\u0151szak lehets\u00e9ges strat\u00e9gi\u00e1ir\u00f3l sz\u00f3l\u00f3 esem\u00e9nyt Martis Istv\u00e1n, a Profession.hu \u00fcgyvezet\u0151 igazgat\u00f3ja nyitotta meg. A r\u00e9gi\u00f3 szakemberei ezut\u00e1n sz\u00e1mos el\u0151ad\u00e1st hallgathattak meg.<\/p>\n

\"\"<\/p>\n

A kompetencia alap\u00fa HR-folyamatok val\u00f3s t\u00e1mogat\u00e1st ny\u00fajtanak a c\u00e9geknek<\/h2>\n

A jelenlegi munkaer\u0151piaci k\u00f6rnyezet a HR-folyamatokra, a toborz\u00e1s k\u00fcl\u00f6nb\u00f6z\u0151 szakaszaira is nagy hat\u00e1ssal van. A kih\u00edv\u00e1st jelent\u0151 helyzetek (pl. munkaer\u0151hi\u00e1ny, hi\u00e1nyz\u00f3 szaktud\u00e1s a csapaton bel\u00fcl) azonban gyakran \u00faj megk\u00f6zel\u00edt\u00e9sek bevezet\u00e9s\u00e9re adnak lehet\u0151s\u00e9get a szakembereknek. Kisp\u00e9ter Alma, a Profession.hu szenior toborz\u00e1s-kiv\u00e1laszt\u00e1si szak\u00e9rt\u0151je olyan megold\u00e1sokat mutatott be, amik v\u00e1laszt adhatnak az aktu\u00e1lis neh\u00e9zs\u00e9gekre is.<\/p>\n

\"\"<\/span><\/p>\n

Kisp\u00e9ter Alma<\/p>\n

a Profession.hu szenior toborz\u00e1s-kiv\u00e1laszt\u00e1si szak\u00e9rt\u0151je<\/p>\n

\u00c9rezz\u00fck, hogy csak az marad versenyben, aki j\u00f3l v\u00e1laszt csapattagokat, hiszen a toborz\u00e1s-kiv\u00e1laszt\u00e1s min\u0151s\u00e9ge nemcsak HR-k\u00e9rd\u00e9s, hanem \u00fczleti k\u00e9rd\u00e9s is. \u00c9ppen ez\u00e9rt nagyon fontos \u00e1tvizsg\u00e1lni a folyamatainkat. A toborz\u00e1s sor\u00e1n rengeteg inform\u00e1ci\u00f3t kapunk a munkav\u00e1llal\u00f3kr\u00f3l: milyen k\u00e9szs\u00e9gekkel rendelkeznek, hogyan viselkednek egy-egy helyzetben, milyen k\u00f6rnyezetben tudj\u00e1k kamatoztatni a tud\u00e1sukat. Az \u00edgy \u00f6ssze\u00e1ll\u00f3 kompetenci\u00e1kra azonban gyakran nem \u00e9p\u00edt\u00fcnk az onboarding ut\u00e1n, pedig a c\u00e9lzott t\u00e1mogat\u00e1sok, fejl\u0151d\u00e9si tervek jelenthetik k\u00e9s\u0151bb a jobb megtart\u00e1si ar\u00e1nyt, a jobb, hat\u00e9konyabb teljes\u00edtm\u00e9nyt.<\/em><\/p>\n

A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia ereje a toborz\u00e1sban is l\u00e1that\u00f3v\u00e1 v\u00e1lt<\/h2>\n

Vannak olyan toborz\u00e1si feladatok, amelyekre nincs k\u00e9sz v\u00e1lasz, ilyenkor a kreat\u00edv kommunik\u00e1ci\u00f3 v\u00e1lik kulcsfontoss\u00e1g\u00fav\u00e1 \u2013 vallja Bakondi \u00c9va, a Profession Services szenior social media munkat\u00e1rsa. El\u0151ad\u00e1s\u00e1ban arr\u00f3l besz\u00e9lt, hogyan lehet egy neh\u00e9z helyzetet innovat\u00edv megold\u00e1sokkal megford\u00edtani, \u00e9s a tartalomgy\u00e1rt\u00e1st a hat\u00e9kony employer branding \u00e9s toborz\u00e1s szolg\u00e1lat\u00e1ba \u00e1ll\u00edtani.<\/p>\n

\"Bakondi<\/span><\/p>\n

Bakondi \u00c9va<\/p>\n

a Profession Services szenior social media munkat\u00e1rsa<\/p>\n

A fizetett hirdet\u00e9sek piac\u00e1n egyre t\u00f6bb innovat\u00edv megold\u00e1s \u00e1ll a toborz\u00f3k rendelkez\u00e9s\u00e9re \u2013 ezek m\u00e1r messze t\u00falmutatnak az egyszer\u0171 \u201eposztolj egy \u00e1ll\u00e1shirdet\u00e9st\u201d modelleken. Az online t\u00e9rben a figyelem megragad\u00e1s\u00e1ra \u00e9s az \u00e9rzelmi kapcsolat kialak\u00edt\u00e1s\u00e1ra alkalmas kreat\u00edv tartalmakkal (k\u00e9p, sz\u00f6veg, \u00fczenet) m\u00e1r k\u00e9pesek a c\u00e9gek azonnal leadeket gy\u0171jteni, c\u00e9lzott kulcsszavas \u00e9s demogr\u00e1fiai sz\u0171r\u00e9ssel hirdetni, organikus tartalmakra \u00e9p\u00edtve n\u00f6velni a l\u00e1that\u00f3s\u00e1gukat, fel\u00e9p\u00edteni a munk\u00e1ltat\u00f3i m\u00e1rk\u00e1jukat, t\u00e1mogatni a toborz\u00e1si c\u00e9ljaikat.<\/em><\/p>\n

A technol\u00f3giai fejleszt\u00e9s \u00e9s az adatalap\u00fa d\u00f6nt\u00e9st\u00e1mogat\u00e1s tov\u00e1bb jav\u00edthatja a toborz\u00e1si strat\u00e9gi\u00e1nkat<\/h2>\n

Toldi G\u00e1bor, a DTC Solution \u00fcgyvezet\u0151 igazgat\u00f3ja egy friss kutat\u00e1s eredm\u00e9nyein kereszt\u00fcl azt mutatta be a nyugat-magyarorsz\u00e1gi r\u00e9gi\u00f3 HR-eseinek \u00e9s vezet\u0151inek, hogyan form\u00e1l\u00f3dik a toborz\u00e1s \u00e9s a kapcsol\u00f3d\u00f3 technol\u00f3gi\u00e1k vil\u00e1ga.<\/p>\n

\"Toldi<\/span><\/p>\n

Toldi G\u00e1bor<\/p>\n

a DTC Solution \u00fcgyvezet\u0151 igazgat\u00f3ja<\/p>\n

Megk\u00e9rdezt\u00fck a v\u00e1laszad\u00f3kat, hogy mi a h\u00e1rom legfontosabb c\u00e9ljuk a toborz\u00e1si technol\u00f3gia haszn\u00e1lat\u00e1val kapcsolatban a k\u00f6vetkez\u0151 \u00e9vben. Legt\u00f6bben azt mondt\u00e1k, hogy a folyamatok egyszer\u0171s\u00edt\u00e9se, automatiz\u00e1l\u00e1sa a f\u0151 priorit\u00e1s, ezt k\u00f6veti a felv\u00e9teli id\u0151 cs\u00f6kkent\u00e9se, majd a felv\u00e9teli min\u0151s\u00e9g jav\u00edt\u00e1sa. Ezekhez a c\u00e9lokhoz pedig rugalmas, integr\u00e1lt \u00e9s testreszabhat\u00f3 megold\u00e1sokra van sz\u00fcks\u00e9g\u00fck.<\/em><\/p>\n

A HR-folyamatok sor\u00e1n felmer\u00fcl\u0151 k\u00e9rd\u00e9sekre adatalap\u00fa d\u00f6nt\u00e9sekkel v\u00e1laszolhatunk a legjobban – ennek fontoss\u00e1g\u00e1t Zab\u00e1n-B\u00e1cskai Orsolya, a Profession.hu term\u00e9kmenedzsere hangs\u00falyozta ki. Hozz\u00e1tette: a toborz\u00e1s-kiv\u00e1laszt\u00e1s, a munkav\u00e1llal\u00f3i el\u00e9gedetts\u00e9g \u00e9s megtart\u00e1s, valamint a b\u00e9rez\u00e9s ter\u00fclet\u00e9n is elengedhetetlen az adatelemz\u00e9s, \u00edgy a Job report<\/a>, a Profession.hu munkaer\u0151piaci benchmarkja \u00e1tfog\u00f3 seg\u00edts\u00e9get ny\u00fajthat minden v\u00e1llalatnak, aki szeretn\u00e9 jobban meg\u00e9rteni a versenyt\u00e1rsak \u00e9s a munkav\u00e1llal\u00f3k \u00e1ll\u00e1spontj\u00e1t.<\/p>\n

\"\"<\/p>\n

A rendezv\u00e9nyt egy igaz\u00e1n aktu\u00e1lis t\u00e9m\u00e1val z\u00e1rtuk \u2013\u00a0a b\u00e9rek \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1ra<\/a> val\u00f3 felk\u00e9sz\u00fcl\u00e9sr\u0151l, j\u00f3 gyakorlatokr\u00f3l k\u00e9rdezt\u00fck a r\u00e9gi\u00f3 v\u00e1llalatainak vezet\u0151it. A kerekasztal-besz\u00e9lget\u00e9sen \u0150sz M\u00e1t\u00e9, a Velux Kft. HR Support Advisora, Izs\u00f3n\u00e9 Bek\u0151 Bernadett, a Sick Kft. HR Business Partnere, R\u00e9der-Gresz M\u00e1rta, az MHC Mobility HR vezet\u0151je \u00e9s Varga Zs\u00f3fia, a Profession Services Tech csoportvezet\u0151je osztotta meg tapasztalatait.<\/p>\n

\"\"K\u00f6sz\u00f6nj\u00fck minden vend\u00e9g\u00fcnknek \u00e9s el\u0151ad\u00f3nknak a r\u00e9szv\u00e9telt, rem\u00e9lj\u00fck, legk\u00f6zelebb \u00fajra tal\u00e1lkozunk!<\/p>\n","protected":false},"excerpt":{"rendered":"

Nyugat-magyarorsz\u00e1gi HR-szakemberek \u00e9s vezet\u0151k t\u00e1rsas\u00e1g\u00e1ban z\u00e1rtuk a tavaszt Gy\u0151rben, a Profession.hu region\u00e1lis HR NEXT rendezv\u00e9ny\u00e9n.<\/p>\n","protected":false},"author":26,"featured_media":11317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[269,276,52],"tags":[],"class_list":["post-11316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mikro-kis-es-kozepvallalkozasoknak-szolo-cikkek","category-nagyvallalatok","category-rendezveny"],"acf":[],"yoast_head":"\nV\u00e1ltoz\u00f3 HR-strat\u00e9gi\u00e1k, kreat\u00edv toborz\u00e1si eszk\u00f6z\u00f6k \u00e9s a b\u00e9rtranszparencia hat\u00e1sai a Profession.hu gy\u0151ri HR-konferenci\u00e1j\u00e1n - HR feed - powered by Profession<\/title>\n<meta name=\"description\" content=\"Nyugat-magyarorsz\u00e1gi HR-szakemberek \u00e9s vezet\u0151k t\u00e1rsas\u00e1g\u00e1ban z\u00e1rtuk a tavaszt Gy\u0151rben, a Profession.hu region\u00e1lis HR NEXT rendezv\u00e9ny\u00e9n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profession.hu\/hrfeed\/valtozo-hr-strategiak-kreativ-toborzasi-eszkozok-es-a-bertranszparencia-hatasai-a-profession-hu-gyori-hr-konferenciajan\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e1ltoz\u00f3 HR-strat\u00e9gi\u00e1k, kreat\u00edv toborz\u00e1si eszk\u00f6z\u00f6k \u00e9s a b\u00e9rtranszparencia hat\u00e1sai a Profession.hu gy\u0151ri HR-konferenci\u00e1j\u00e1n - 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