Data operations manager állás, munka

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Your responsibilities include the design, implementation, and validation of tracking setups for websites and campaigns, as well as the development of dashboards and reports to track KPIs, SEO performance, lead quality, and campaign ROI...

Collaborate with in-house developers to support and further develop the Global Marketing Budget Tool and Power BI reports, contributing to the digitalization of marketing performance tracking...

• Maintain product data in the Birkenstock systems.
• Support Merchandising Managers with the market analysis (sell-in, sell-out), market & competition research (online screening, catalogue screening) as well as via micro strategy.

• Ensure understanding, consistency, and reliability of client KPIs, rules, calculations, and analysis across the organization
• Develop client reporting and performance monitoring tools, including monthly reporting and client segmentation analysis

Produce and conduct research and insights that tell the German Netflix's Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement....

Orchestrate Multi-Channel Strategy: Own performance across Paid Social, PPC, CRM, TV, Influencer Marketing, and emerging channels. You will break down silos to ensure our Paid Social feeds our Search intent, and TV lifts our baseline, creating a cohesive ecosystem....

• Actively manage a prioritised backlog of performance improvement initiatives, driving investment cases from discovery to scale
• Run experiments to validate SEO performance hypotheses, including SEO A/B tests and custom frameworks

• Planning and creation of content (web, landing pages, blog posts, pop-ups for events/trainings)
• Editing of video content (webinars, trainings, company meetings) and publishing the content on the website and in our partner portal
• Maintenance and further development of the website (WordPress)

• Own patient growth across the full lifecycle.
• Deliver measurable impact by meeting quarterly growth and retention targets.
• Scale what works - operationalise proven levers in acquisition, conversion, and retention across multiple markets.

• As a Performance Marketing Manager (f/m/d)*, you will be responsible for our performance marketing activities in the french market and our mortgage financing department.
• The conception, management and optimization of campaigns will be in your hands.

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

Own the day-to-day operational management of ad campaigns in the German market, including overseeing campaign, readiness and launch while monitoring, pacing, identifying optimization opportunities and managing billing, and reconciliation across Direct IO, Programmatic Guaranteed, and PMP deal types....

• Support the launch and operational follow-up of commercial projects and campaigns.
• Manage the lead flow from marketing to sales in the CRM, including partners and cross-sales.

• Create search-optimized content for websites, blogs, landing pages, and other content formats
• Research, structure, and prepare relevant topics based on SEO and UX best practices
• Use modern AI tools for text and image generation to support the creative process

• You will plan, manage and optimise the Search Engine Advertising efforts for SMG brands
• You will work with other digital marketing channels (Social ads, programmatic, display) and are willing to step in for other channels when required

Strategic Influencer Acquisition & Management: Identify, recruit, and manage performance-oriented partnerships with creators (YouTube & Instagram). Focus on creators with proven engagement and conversion metrics....

• Support the execution of global market benchmarking projects by collecting, analyzing, and comparing industry data
• Research and evaluate company profiles, summarizing key findings and contributing to strategic recommendations for Clarios

• Manage and optimize paid media campaigns mainly across Google Ads, Meta Ads, TikTok, Amazon Ads, Display, Teads and affiliate networks.
• Drive customer acquisition and traffic growth through performance marketing strategies and paid/organic acquisition channels.

You will develop and implement a comprehensive global media strategy across all online and offline channels, aligning with Breitling’s overall marketing objectives and brand strategy...