Marketing data and retail media manager állások Németországban (marketing, média, pr)

• Strategy Development: Define and implement a global social media strategy to drive brand awareness and lead generation.
• Content & Campaign Activation: Plan and execute engaging, high-impact campaigns across channels, ensuring consistent brand messaging.

• Support retailers by providing clear guidance on marketing planning, execution and performance.
• Coordinate retailer communications editorial opportunities and ensure alignment and quality.
• Develop affinity partnerships to access new prospects that support strategic objectives across the region.

• Maintain product data in the Birkenstock systems.
• Support Merchandising Managers with the market analysis (sell-in, sell-out), market & competition research (online screening, catalogue screening) as well as via micro strategy.

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

• Develop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retention
• Develop and lead the marketing function governance framework
• Own brand positioning, digital campaigns, media strategy, and creative direction