Whirlpool Europe, Middle East & Africa (EMEA) with approximately 26,000 employees, a sales presence in more than 30 countries in Europe, Middle East and Africa and manufacturing sites in nine countries, Whirlpool EMEA is a wholly – owned subsidiary of Whirlpool Corporation.

Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014.

The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Hotpoint, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries.

Currently to the Whirlpool Company, we are searching talented candidates for a position of:

Junior Trade Marketing manager

Job mission:

    Create go-to-market plans to deliver in line with market PP through a full understanding of channel Priorities, competitive & trade partners dynamics, and translating insights in to actionable plans

Main activity:

  • Translate marketing strategies (brand iniatives and launch plans) into customised marketing plans by channel/account
  • Conduct business analysis and gather market insights to set priorities to channel slaes teams
  • Define market line up based on model catalogue.
  • Manage TPI according to company guidlines
  • Define local merchandising material
  • Serves as liaison to the Sales field and provides TP support/presentations for strategic iniatives/line reviews
  • Develop promo plan by account within boundaries provided by GTM Excellence
  • Create concept and prepare sell in/sell out offers and trade partner promotions. Deploy and monitor.
  • Translate & execute go-to-market plans to deliver in line with market PP.
  • Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level.
  • Support Sales Director/Area Leader in definition of a yearly Sales by Trade Partner to achieve market targets.
  • Within regional guidelines, define product assortment and prices/value chains at TP’s level.
  • Define and monitor TPI, in agreement and with supervision of Sales Director/Area Leader
  • Supervise the generation of 3 months rolling ODP in close alignment with sales.
  • Deploy push plans and communicate service level gaps / opportunities.
  • Key trade partners meetings preparation and participation.
  • Plan and execute PMR activities
  • Complete all local information (e.g.PS/Stores/Trade Coverage)


  • Marketing, Media, PR
  • Brand and Product Manager
  • Marketing
  • Full time

Experience required:

  • 1-3 years professional experience

Required language level:

  • English - higher advanced/fit for negotiation

Job location:


How to apply/ contact information:

If you would like to apply for this position, please send your CV and Cover Letter in English.
We kindly inform you that we will contact only chosen candidates.

Please provide a clause: „I hereby agree to process my personal data included in my application for requirements of the recruitment process (in accordance to Personal data Protection Act dated 29 August 1997; Official Journal no 133, item 883)”.

Get more information!